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Points to note when creating Google Ads remarketing lists

Posted: Tue Feb 18, 2025 8:29 am
by tmonower958
Google Ads Remarketing List TagTo avoid generating unintentional user lists, let's take a look at some points to keep in mind when creating lists.

Do not include "http://" or "https://"
First, when specifying the URL, do not include "http://" or "https://".

Be very careful when doing this, as it will limit the users who visit your site.

If you specify "http://", users who visit via "https://" will not be included.

Visitor Response
Next, we will discuss how to respond to past visitors.



There is a checkbox separating them, but you should decide whether or not to include past users in the ad content you deliver.



In Google Ads, there is an option to check "Pre-populate usa cell phone number list lists with users who matched the rules in the last 30 days."



By checking this box, you can create a user list that includes visitors accumulated according to the specified rules.



If you are using remarketing for the first time, data will be accumulated from the time you install the remarketing tag to the time you send a message, so you may be able to send ads without having to wait for new data to be accumulated, so it's a good idea to check this box.

If the quality of your user list becomes poor, check the box for "Start with no users" and accumulate data after creating the user list.

What is a Google Ads remarketing list? Explaining everything from issuing and installing tags to tips on how to use them!
Google Ads Remarketing List TagI'll explain how to issue and install Google Ads remarketing lists and tags, as well as tips on how to use them!

The more accurate your list, the better your remarketing results will be.



Even small tweaks can improve the effectiveness of your ads.



Use tools such as Google Tag Manager to efficiently create remarketing lists.



Make effective use of Google Ads remarketing lists to manage your Google Ads efficiently.