The advantages and disadvantages of pull sales

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One advantage of pull sales that you should be aware of is its high level of accuracy. The other party is interested and has taken action such as making an inquiry, so the starting point is completely different from selling to someone who has no interest at all.

Another benefit of pull sales is that it does not require the same amount of human effort as push sales, meaning it is possible to approach multiple potential customers at the same time.

For example, one method of pull-type sales that utilizes hong kong whatsapp number data the Internet is "content marketing." This method involves creating articles containing useful information related to keywords that potential customers search for and posting them online, so that people who view the articles feel a sense of familiarity and trust, and are acquired as potential customers for the company. This method is adopted by many companies as a typical form of pull-type sales, and since potential customers perceive the company as "having the information they need," it provides a more advantageous starting point for sales activities.

The advantages and disadvantages of push sales
In push-type sales, the company takes the initiative in the sales activities, so they can choose who they will sell to. When developing any product or service, they decide who will buy it and then proceed with the development. Once the product is completed, sales activities are conducted towards the target audience that was envisioned during the development stage, so the strategy is consistent. With pull-type sales, the company cannot choose its customers, so the strategy may not go as planned.

In fact, this is also a disadvantage of push-type sales. Even if you choose the right people according to your strategy and make a sales pitch, they may not be interested. There is a possibility that the other person will feel that you are not being asked to make a sales pitch, so the burden on the salesperson will be greater. Since you are making a sales pitch to people who may not know about you, it takes more time and effort than pull-type sales.

Furthermore, since it is not possible to approach multiple potential customers simultaneously as with pull-type sales, human costs tend to increase.