Cross-border e-commerce: Follow Weibo when entering China

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Entering China is a big challenge when selling products through cross-border e-commerce. Internet censorship is imposed in China, so the correct way to sell products is to use a Chinese server under your own domain, or to set up a store on China's major site, Tmall.
However, there are other ways too. Nowadays, Chinese people most often use their smartphones, not PCs, to gather information, and they do so using the social networking site "Weibo."


Chinese people often get a lot of word-of-mouth information from "Weibo," so using "Weibo" is one way to enter China.
In this article, we will introduce how to use "Weibo" when doing business targeting Chinese people.




● "Weibo" is China's most powerful SNS.
In China, you cannot use Facebook, Twitter, Instagram, or norway whatsapp data Google. Instead, the SNS used in China is "Weibo." "Weibo" is a combination of Facebook, Instagram, Twitter, Ameblo, and Yahoo, and is the strongest SNS in China, used by 700 million people in China.

There are 139 million daily active users. 76% of users are high-income college graduates or above. By user demographics, 56.3% are male and 43.7% are female, with slightly more males.
In terms of age, 80% of users are between the ages of 17 and 33, who have the highest consumer desire. 92% of users are using smartphones, making it the most used SNS in China today.

weibo-japan


The reason for Weibo's popularity is the wide range of content formats that can be posted. A variety of content can be posted, including posts with many photos, long texts, live videos, and short movies.
Furthermore, Weibo's popularity is not just due to the ability to post, but also the fact that it allows users to collect various daily information. Many people also get word-of-mouth information on Weibo and add the items they like to their shopping list.


Sometimes people find products on Weibo, add the ones they like to a shopping list, and buy them on the spot, but sometimes they also buy them when they travel abroad, such as to Japan.

In Japan, the process is to search on Google, then move to a mall or an independent website and make a purchase, but in China, the process is to search on Baidu, move to Weibo, and then make a purchase on your own e-commerce site. To sell products in China, even if you don't have a domain as an independent website in China, you can simply obtain a Weibo account, provide information on Weibo, and direct customers to your e-commerce site (in Chinese).
In this way, "Weibo" has become an indispensable tool for those wishing to develop the Chinese market.