What is the "Japanese version of DMO" promoted by the Japan Tourism Agency for inbound tourism?
Posted: Tue Feb 18, 2025 8:17 am
The number of inbound tourists in 2017 was 28.69 million. The Japanese government is aiming for 40 million in 2020, the Olympic year.
While this is a number that is well within reach, the government has set a numerical target of 70 million overnight stays1 and a 50% share, with the aim of attracting inbound tourists to regional areas outside the three major metropolitan areas (the eight prefectures of Saitama, Tokyo, Chiba, Kanagawa, Aichi, Kyoto, Osaka, and Hyogo).
The Japan Tourism Agency established a registration system for "Japanese DMOs" in November 2015 as one of the pillars of regional revitalization, which will act as the steering wheel for creating tourist regions.
It has been reported that overseas DMOs have achieved great results in attracting tourists by actively functioning as corporations rooted in the local community. In
this article, we will look at what this "Japanese DMO" is and what activities it is engaged in.
●What is the Japanese version of DMO?
DMO stands for "Destination Management Organization," and nigeria whatsapp data according to documents from the Japan Tourism Agency, it is "an organization that acts as a helmsman for the development of tourist regions from the perspective of "tourism destination management" that draws out the region's "profit-making power" while also fostering pride and affection for the region, formulating strategies to realize the development of tourist regions based on clear concepts in collaboration with a variety of stakeholders, and equipped with coordination functions to steadily implement the strategies."
In other words, a DMO is a corporate organization that integrates the region to create an attractive tourist area and is responsible for unified information dissemination and promotion based on a strategy.
Specifically, the purpose is to be familiar with all information about the region, such as accommodation facilities, commerce and industry, transportation, local residents, government, agriculture, forestry, fisheries, and restaurants, to accurately conduct tourism-related surveys and situation analyses, and to support the region in maximizing its tourism potential.
The role of DMO can be summarized as follows:
We will strengthen cooperation among related parties by proactively incorporating useful human resources and know-how from both within and outside Japan.
We will thoroughly collect and analyze the data necessary to revitalize tourism.
We will introduce methods from the private sector, without being limited to government ideas.
To sum up, the role of the Japanese version of a DMO can be said to be to "firmly establish regional tourism development, promote tourism as a central presence in the region, and implement policies based on data."
While this is a number that is well within reach, the government has set a numerical target of 70 million overnight stays1 and a 50% share, with the aim of attracting inbound tourists to regional areas outside the three major metropolitan areas (the eight prefectures of Saitama, Tokyo, Chiba, Kanagawa, Aichi, Kyoto, Osaka, and Hyogo).
The Japan Tourism Agency established a registration system for "Japanese DMOs" in November 2015 as one of the pillars of regional revitalization, which will act as the steering wheel for creating tourist regions.
It has been reported that overseas DMOs have achieved great results in attracting tourists by actively functioning as corporations rooted in the local community. In
this article, we will look at what this "Japanese DMO" is and what activities it is engaged in.
●What is the Japanese version of DMO?
DMO stands for "Destination Management Organization," and nigeria whatsapp data according to documents from the Japan Tourism Agency, it is "an organization that acts as a helmsman for the development of tourist regions from the perspective of "tourism destination management" that draws out the region's "profit-making power" while also fostering pride and affection for the region, formulating strategies to realize the development of tourist regions based on clear concepts in collaboration with a variety of stakeholders, and equipped with coordination functions to steadily implement the strategies."
In other words, a DMO is a corporate organization that integrates the region to create an attractive tourist area and is responsible for unified information dissemination and promotion based on a strategy.
Specifically, the purpose is to be familiar with all information about the region, such as accommodation facilities, commerce and industry, transportation, local residents, government, agriculture, forestry, fisheries, and restaurants, to accurately conduct tourism-related surveys and situation analyses, and to support the region in maximizing its tourism potential.
The role of DMO can be summarized as follows:
We will strengthen cooperation among related parties by proactively incorporating useful human resources and know-how from both within and outside Japan.
We will thoroughly collect and analyze the data necessary to revitalize tourism.
We will introduce methods from the private sector, without being limited to government ideas.
To sum up, the role of the Japanese version of a DMO can be said to be to "firmly establish regional tourism development, promote tourism as a central presence in the region, and implement policies based on data."