Important things to know! Basics and features of SNS advertising
Posted: Tue Feb 18, 2025 8:16 am
Attracting visitors to a website can be achieved through a variety of methods, including SEO, content marketing, display advertising, and SNS management.
As for SNS, there are more than 75 million users in Japan, and it is said that all internet users use some form of SNS.
"SNS advertising" is the delivery and operation of advertisements to these SNS users. Among them, the SNSs that are often compared are "Facebook," "Instagram," and "Twitter."
Not all "SNS ads" are the same, each has its own characteristics and advertising functions. To run your ads optimally, you need to understand the characteristics and select and use the "SNS ads" that best suit your company's products and services.
This time, we will look at the characteristics, advantages and disadvantages of three "SNS ads": "Facebook," "Instagram," and "Twitter."
● Do you understand the characteristics of various "SNS ads"?
Needless to say, "SNS advertising" is advertising that is new zealand whatsapp data displayed on the screens of users who use SNS. It allows for marketing that is unique to SNS, which has a strong tendency to spread, such as promoting your own products and services and improving your brand image.
Its most distinctive feature is the high precision and difference in its user approach. Users who use SNS register their own profiles in advance, making targeting possible based on that information. Also, the target
demographics of users vary depending on the type of SNS. Below we compare the target demographics, features, and advantages and disadvantages of "Facebook advertising," "Instagram advertising," and "Twitter advertising."
● Features of Facebook Ads
Facebook
The number of Facebook users in Japan is announced to be 28 million (as of September 2017).
A distinctive feature of SNS is that users register with their real names. Taking advantage of this feature, detailed targeting can be set according to the user profile.
The targeting settings include the following:
You can specify at the country, prefecture, city, town, or village level.
You can specify based on age, educational background, life events, place of employment, and family structure.
You can set personal interests such as exercise
It can be set based on individual purchasing behavior and electronic device usage.
The advantage is that, as mentioned above, you can send precise advertisements to the target users. Since you can set an area with a radius of 1km to 80km from a specific address, you can only send advertisements to a specific trade area.
Also, since Facebook is widely used overseas, it can be used as an inbound measure targeting overseas users.
The disadvantage of Facebook is that it is a closed platform, so it has low diffusion. Also, because there are many targeting settings and types of ads, effective advertising requires knowledge and know-how.
As for SNS, there are more than 75 million users in Japan, and it is said that all internet users use some form of SNS.
"SNS advertising" is the delivery and operation of advertisements to these SNS users. Among them, the SNSs that are often compared are "Facebook," "Instagram," and "Twitter."
Not all "SNS ads" are the same, each has its own characteristics and advertising functions. To run your ads optimally, you need to understand the characteristics and select and use the "SNS ads" that best suit your company's products and services.
This time, we will look at the characteristics, advantages and disadvantages of three "SNS ads": "Facebook," "Instagram," and "Twitter."
● Do you understand the characteristics of various "SNS ads"?
Needless to say, "SNS advertising" is advertising that is new zealand whatsapp data displayed on the screens of users who use SNS. It allows for marketing that is unique to SNS, which has a strong tendency to spread, such as promoting your own products and services and improving your brand image.
Its most distinctive feature is the high precision and difference in its user approach. Users who use SNS register their own profiles in advance, making targeting possible based on that information. Also, the target
demographics of users vary depending on the type of SNS. Below we compare the target demographics, features, and advantages and disadvantages of "Facebook advertising," "Instagram advertising," and "Twitter advertising."
● Features of Facebook Ads
The number of Facebook users in Japan is announced to be 28 million (as of September 2017).
A distinctive feature of SNS is that users register with their real names. Taking advantage of this feature, detailed targeting can be set according to the user profile.
The targeting settings include the following:
You can specify at the country, prefecture, city, town, or village level.
You can specify based on age, educational background, life events, place of employment, and family structure.
You can set personal interests such as exercise
It can be set based on individual purchasing behavior and electronic device usage.
The advantage is that, as mentioned above, you can send precise advertisements to the target users. Since you can set an area with a radius of 1km to 80km from a specific address, you can only send advertisements to a specific trade area.
Also, since Facebook is widely used overseas, it can be used as an inbound measure targeting overseas users.
The disadvantage of Facebook is that it is a closed platform, so it has low diffusion. Also, because there are many targeting settings and types of ads, effective advertising requires knowledge and know-how.