Campaigns with nano influencers are profitable
Posted: Tue Feb 18, 2025 6:45 am
According toSwiss Insights, about 1.5% of a nano influencer's regular followers become buyers. In contrast, this rate is only 0.2% fora macro influencer. A big difference that helps us understand how valuable marketing campaigns with one or more nano influencers are.
Also, their rates are usually lower than those of others.types of influencers.If you're wondering how much a niche influencer charges ,ShopifyThe company says its rates range from $10 to $100 per Instagram, TikTok, or Facebook post. The final price depends on the format of the post, with videos or reels being slightly more expensive than photos. On the other hand, many nano influencers are willing to accept products as compensation or commission-based deals, which is ideal for small businesses with tight budgets. As a result, by making a smaller or more spread-out investment, brands can access an engaged audience and generate a higher ROI.
Greater flexibility and ease of collaboration
When it comes to collaborating with brands, nano influencers stand out for their flexibility honduras phone number list and accessibility . They are generally not represented bytalent agencies, so brands can communicate directly with them. This facilitates an open and fluid dialogue to adjust the rates, timing and conditions of the campaigns. In fact, some nano influencers proactively approach brands to secure sponsorship deals.
This flexibility in working also allows them to better adapt to the specific needs of brands, as they are often more open to negotiation than more successful influencers. This accessibility allows both companies and nano influencers to build long-term partnerships more efficiently and profitably.
They are niche influencers
Finally, one of the characteristics that best defines nano influencers is theirfocus on specific nichess. Unlike macro influencers, who tend to have more diverse audiences, nano influencers focus on communities with specific interests . This commonality nurtures and reinforces trust with followers, adding even more value to their recommendations and collaborations with brands.
niche yoga influencer
It’s the same principle that applies to local influencers. Most of them are nano influencers who focus on specific geographic audiences and target local communities.
Thanks to this specialization, nano influencers tend to have high-quality content on their topics . In fact, many of them are authorities or professional specialists, especially if they touch on educational or informative topics. A trait that can be very interesting for brands or companies associated with topics such as technology, art, literature or science.
Also, their rates are usually lower than those of others.types of influencers.If you're wondering how much a niche influencer charges ,ShopifyThe company says its rates range from $10 to $100 per Instagram, TikTok, or Facebook post. The final price depends on the format of the post, with videos or reels being slightly more expensive than photos. On the other hand, many nano influencers are willing to accept products as compensation or commission-based deals, which is ideal for small businesses with tight budgets. As a result, by making a smaller or more spread-out investment, brands can access an engaged audience and generate a higher ROI.
Greater flexibility and ease of collaboration
When it comes to collaborating with brands, nano influencers stand out for their flexibility honduras phone number list and accessibility . They are generally not represented bytalent agencies, so brands can communicate directly with them. This facilitates an open and fluid dialogue to adjust the rates, timing and conditions of the campaigns. In fact, some nano influencers proactively approach brands to secure sponsorship deals.
This flexibility in working also allows them to better adapt to the specific needs of brands, as they are often more open to negotiation than more successful influencers. This accessibility allows both companies and nano influencers to build long-term partnerships more efficiently and profitably.
They are niche influencers
Finally, one of the characteristics that best defines nano influencers is theirfocus on specific nichess. Unlike macro influencers, who tend to have more diverse audiences, nano influencers focus on communities with specific interests . This commonality nurtures and reinforces trust with followers, adding even more value to their recommendations and collaborations with brands.
niche yoga influencer
It’s the same principle that applies to local influencers. Most of them are nano influencers who focus on specific geographic audiences and target local communities.
Thanks to this specialization, nano influencers tend to have high-quality content on their topics . In fact, many of them are authorities or professional specialists, especially if they touch on educational or informative topics. A trait that can be very interesting for brands or companies associated with topics such as technology, art, literature or science.