Analyze communication on social networks
Posted: Tue Feb 18, 2025 6:24 am
If possible, record customer interactions and use them for your business . Comments and messages are great feedback on your products and services, they can tell you useful information about your target audience, and they can also be a source of ideas and suggestions for your marketing communications. Focus on the ratio of positive to negative comments, what the negative comments are about, what products customers ask about most often, what problems they solve, or how they react to your advertising.
Analyzing social media communication will be easier with specialized tools like Socialbakers or Sprinklr .
This article was last updated on October 9, 2023 by Oldřiška Hradecová. The original article was created on January 24, 2021.
Do you want help with communication on social networks?
If you need advice on social media communication, don't hesitate to contact us. We will also recommend what types of content to publish to generate interest, as well as how often and when to post.Do you have a company page on Facebook or another social network? Then you certainly know that people come to the platforms not only to get information, but above all to have fun. But sometimes it's not just about fun on Facebook , Instagram or other networks. As a page administrator responsible for all communication with fans, you need to have nerves of steel, because it is these and a cool head that are the basis of successful crisis communication.
The world is in turmoil, time for crisis communication
Imagine that you are a manufacturer and seller of sportswear. Your brand already has its place in the market benin phone number data and an athlete who has not tried anything from your range is not an athlete at all. But! Life is not a walk in the park, sometimes it is more like a race for life. One fine day, an angry fan writes you a comment or review on Facebook that the latest model of running shoes was , to put it mildly, not very successful and that if you want to start producing "shit", then he will start going to the competition.
The problem is that you can't just shrug off a situation like this and say that it's just one person who will never buy shoes from you again. That might still be survivable. But he's angry, he won't buy anything from you again, and he probably won't be alone. Unless you start a crisis communication that convinces him and other followers that you're not a scoundrel who enjoys selling things that aren't worth it.
Our advice: Always remember that your communication on the page is not private (and if it is through messages, remember that there is a print screen option that can be used against you). It is not just you and one person who is watching it. Your other fans are watching it and waiting to see how you will behave when someone has a problem with your products. Because next time it could be them.
Analyzing social media communication will be easier with specialized tools like Socialbakers or Sprinklr .
This article was last updated on October 9, 2023 by Oldřiška Hradecová. The original article was created on January 24, 2021.
Do you want help with communication on social networks?
If you need advice on social media communication, don't hesitate to contact us. We will also recommend what types of content to publish to generate interest, as well as how often and when to post.Do you have a company page on Facebook or another social network? Then you certainly know that people come to the platforms not only to get information, but above all to have fun. But sometimes it's not just about fun on Facebook , Instagram or other networks. As a page administrator responsible for all communication with fans, you need to have nerves of steel, because it is these and a cool head that are the basis of successful crisis communication.
The world is in turmoil, time for crisis communication
Imagine that you are a manufacturer and seller of sportswear. Your brand already has its place in the market benin phone number data and an athlete who has not tried anything from your range is not an athlete at all. But! Life is not a walk in the park, sometimes it is more like a race for life. One fine day, an angry fan writes you a comment or review on Facebook that the latest model of running shoes was , to put it mildly, not very successful and that if you want to start producing "shit", then he will start going to the competition.
The problem is that you can't just shrug off a situation like this and say that it's just one person who will never buy shoes from you again. That might still be survivable. But he's angry, he won't buy anything from you again, and he probably won't be alone. Unless you start a crisis communication that convinces him and other followers that you're not a scoundrel who enjoys selling things that aren't worth it.
Our advice: Always remember that your communication on the page is not private (and if it is through messages, remember that there is a print screen option that can be used against you). It is not just you and one person who is watching it. Your other fans are watching it and waiting to see how you will behave when someone has a problem with your products. Because next time it could be them.