Minimalist advertising: examples of companies that have opted for this strategy
Posted: Tue Feb 18, 2025 6:14 am
As we have already mentioned, several companies have decided to adopt minimalism over the last year. Below we show you some of them.
1. Coca-Cola
In the case of Coca-Cola (2020), although it is not a logo change, it has implemented minimalism in its advertising . Using its logo and a red background, this brand was able to achieve advertising without distracting elements, thanks to the shape of its world-renowned bottle.
2. Volkswagen
Volkswagen's makeover (2020) is closely linked to the global scandal known as “Dieselgate”. The brand opted for a minimalist style to be the symbol of a new brand vision and to transform itself into a sustainable chile phone number list and intelligent provider in terms of mobility and transport.
3. McDonald's
Over the last few years, McDonald's has been reinventing itself with simple designs to achieve a closer relationship with consumers who are now choosing a healthier eating style. This was a profound change that was seen from its menu to its advertising image.
4. Burger King
Burger King is another fast food chain that opted for simplified designs. This company went one step further, changing the logo that had accompanied it for twenty years . With this new image, it sought to highlight the shape of its hamburger and make reference to the grilling process and the use of fresh ingredients, through colors.
When is it advisable to use minimalist advertising?
Trends are changing, audiences are becoming more demanding and competition is intensifying. In the midst of this scenario, the question arises: when is it advisable to use minimalist advertising?
As we mentioned, in advertising, this translates into ads that use a clean design, subtle colors, simple typography, and a focus on essential content. But when is it advisable to resort to this strategy?
1. When you want to stand out in a sea of noise
In the digital age, we are constantly bombarded by ads and online content. In this context, minimalist advertising can be your strategy to stand out. Visual simplicity can catch the attention of viewers who are overwhelmed by advertising saturation.
2. To highlight the uniqueness of your product or service
If you have a product or service that is genuinely unique, minimalism can help you make it stand out. By cutting out the visual noise and focusing on the highlights, you can clearly convey why your offering is special.
3. When you want to convey elegance and sophistication
Simplicity is often associated with elegance and sophistication. If your brand is based on these values, minimalism can be a good choice for your advertising strategy.
4. When you want to induce reflection
Minimalist advertising often requires the viewer to fill in the blanks and reflect on the message. This can be effective in creating a deeper connection with your brand or product as it engages the viewer in a more active way.
Minimalist advertising isn’t the solution for every situation, but it can be a powerful tool when used strategically. When you want to stand out in a cluttered environment, highlight the uniqueness of your offering, or communicate elegance and sophistication, consider minimalism as an option.
Remember that ultimately the key is to know your audience and tailor your strategy around them. Minimalism is a valuable approach in the modern advertising world, but it must be applied consciously and effectively to achieve the best results.
1. Coca-Cola
In the case of Coca-Cola (2020), although it is not a logo change, it has implemented minimalism in its advertising . Using its logo and a red background, this brand was able to achieve advertising without distracting elements, thanks to the shape of its world-renowned bottle.
2. Volkswagen
Volkswagen's makeover (2020) is closely linked to the global scandal known as “Dieselgate”. The brand opted for a minimalist style to be the symbol of a new brand vision and to transform itself into a sustainable chile phone number list and intelligent provider in terms of mobility and transport.
3. McDonald's
Over the last few years, McDonald's has been reinventing itself with simple designs to achieve a closer relationship with consumers who are now choosing a healthier eating style. This was a profound change that was seen from its menu to its advertising image.
4. Burger King
Burger King is another fast food chain that opted for simplified designs. This company went one step further, changing the logo that had accompanied it for twenty years . With this new image, it sought to highlight the shape of its hamburger and make reference to the grilling process and the use of fresh ingredients, through colors.
When is it advisable to use minimalist advertising?
Trends are changing, audiences are becoming more demanding and competition is intensifying. In the midst of this scenario, the question arises: when is it advisable to use minimalist advertising?
As we mentioned, in advertising, this translates into ads that use a clean design, subtle colors, simple typography, and a focus on essential content. But when is it advisable to resort to this strategy?
1. When you want to stand out in a sea of noise
In the digital age, we are constantly bombarded by ads and online content. In this context, minimalist advertising can be your strategy to stand out. Visual simplicity can catch the attention of viewers who are overwhelmed by advertising saturation.
2. To highlight the uniqueness of your product or service
If you have a product or service that is genuinely unique, minimalism can help you make it stand out. By cutting out the visual noise and focusing on the highlights, you can clearly convey why your offering is special.
3. When you want to convey elegance and sophistication
Simplicity is often associated with elegance and sophistication. If your brand is based on these values, minimalism can be a good choice for your advertising strategy.
4. When you want to induce reflection
Minimalist advertising often requires the viewer to fill in the blanks and reflect on the message. This can be effective in creating a deeper connection with your brand or product as it engages the viewer in a more active way.
Minimalist advertising isn’t the solution for every situation, but it can be a powerful tool when used strategically. When you want to stand out in a cluttered environment, highlight the uniqueness of your offering, or communicate elegance and sophistication, consider minimalism as an option.
Remember that ultimately the key is to know your audience and tailor your strategy around them. Minimalism is a valuable approach in the modern advertising world, but it must be applied consciously and effectively to achieve the best results.