How to start marketing a non-profit organization?
Posted: Tue Feb 18, 2025 5:39 am
We have been helping non-profit organizations for a long time . Because we are still facing the same problems, we decided to expand our help . So if you want, we can help you too . In this article you will find an offer of 8 free services that can be of considerable value to you.
I'll get straight to the point. From my own experience, I know that a functioning nonprofit must have good information and clarity on 5 basic things:
mission and long-term strategy
motivated group of volunteers
securing funds for activities
promotion and communication with the public
mastering the necessary administration
Each of these topics can be solved, at least in part, through marketing , its results, algeria phone number list or some form of system integration and automation of repetitive tasks. But first, it requires strategy .
Information is the building block of strategy
Did you know that you can get high-quality information thanks to your own website ? Thanks to information, you can do other things better and cheaper . You will be more efficient and you can significantly professionalize yourself. By the way, non-profit institutions employ over 105,000 people (2016 data, source: Czech Statistical Office).
A well-built website with analytics will tell you who is interested in you , from which countries, regions, cities and towns , how many people come to your website, what they are looking for there, where they come from and what queries they enter on search engines before finding you. Which pages are useful for visitors and which ones they leave immediately, or whether the connection to social networks is sufficient.
If you sell social services or goods, you will also receive a number of economic data . If you promote services and goods through PPC advertising, you can link the data. You will often get a picture and instructions for changes that will save you a lot of money . You will find out what is still worth it and where you are already working at a loss. You decide for yourself how to deal with it.
We must translate the mission and vision into strategy
Nonprofits have different missions, different interests, but often the same problems . I dare say that most organizations do not have a strategic plan for their operation. They live (essentially unnecessarily) in a state of financial uncertainty for the next budget period, they do not use all the possibilities of their own promotion , they are unable to use technology to simplify their work.
Smaller non-profit organizations in particular are unable to define the state they would like to be in, for example, in 5 years. Clarify what they will need and how to do it . Nevertheless, even for the smallest associations, a similar vision can start a wave of activity and a new appetite for work. A roadmap will be created to achieve the planned goals. Digitalization, data and marketing will help you significantly with this. Let's look at the basic steps that will significantly kick start it.
I'll get straight to the point. From my own experience, I know that a functioning nonprofit must have good information and clarity on 5 basic things:
mission and long-term strategy
motivated group of volunteers
securing funds for activities
promotion and communication with the public
mastering the necessary administration
Each of these topics can be solved, at least in part, through marketing , its results, algeria phone number list or some form of system integration and automation of repetitive tasks. But first, it requires strategy .
Information is the building block of strategy
Did you know that you can get high-quality information thanks to your own website ? Thanks to information, you can do other things better and cheaper . You will be more efficient and you can significantly professionalize yourself. By the way, non-profit institutions employ over 105,000 people (2016 data, source: Czech Statistical Office).
A well-built website with analytics will tell you who is interested in you , from which countries, regions, cities and towns , how many people come to your website, what they are looking for there, where they come from and what queries they enter on search engines before finding you. Which pages are useful for visitors and which ones they leave immediately, or whether the connection to social networks is sufficient.
If you sell social services or goods, you will also receive a number of economic data . If you promote services and goods through PPC advertising, you can link the data. You will often get a picture and instructions for changes that will save you a lot of money . You will find out what is still worth it and where you are already working at a loss. You decide for yourself how to deal with it.
We must translate the mission and vision into strategy
Nonprofits have different missions, different interests, but often the same problems . I dare say that most organizations do not have a strategic plan for their operation. They live (essentially unnecessarily) in a state of financial uncertainty for the next budget period, they do not use all the possibilities of their own promotion , they are unable to use technology to simplify their work.
Smaller non-profit organizations in particular are unable to define the state they would like to be in, for example, in 5 years. Clarify what they will need and how to do it . Nevertheless, even for the smallest associations, a similar vision can start a wave of activity and a new appetite for work. A roadmap will be created to achieve the planned goals. Digitalization, data and marketing will help you significantly with this. Let's look at the basic steps that will significantly kick start it.