It won't work without segmentation and personalization?
Posted: Tue Feb 18, 2025 5:35 am
We've already said that branding is all about emotions. To give customers a positive experience when interacting with your business, you need to fulfill their desires before they even say them .
Imagine you come to a shoe store to buy a pair of pumps. The saleswoman greets you pleasantly, calls you by name, and brings you shoes in your size. She leaves the stilettos in the warehouse because she knows you prefer lower and wider heels. While you try them on, she offers you a free coffee and gives you advice on what occasion and what clothes to wear each model with. Finally, she shows you accessories that go perfectly with the shoes you have chosen.
You leave such a store satisfied and you know that you will come back here for more shoes. That is a brand. But to do this, you need to know your customers , categorize them ( segmentation ) and treat them accordingly ( personalization ). Companies that do not engage in thorough segmentation and deeper personalization are missing out on one of the effective options for building brand awareness.
How to segment
You can segment according to various criteria, depending on the focus of your business and the data saudi arabia phone number data you have about your customers. Factors for segmentation can include:
website activities,
interests,
shopping behavior,
sex,
demographic data.
How to personalize
A good place to start for personalization is to use the customer's first or last name in the subject line or body of the email . Most emailing tools allow this, either directly or through scripting. Some tools allow you to personalize images as well.
Image personalization
This is how you can personalize images inSmartEmailing.
Another personalization option is to change the sender's name depending on what the customer is dealing with or who they are in contact with most often.
Imagine you come to a shoe store to buy a pair of pumps. The saleswoman greets you pleasantly, calls you by name, and brings you shoes in your size. She leaves the stilettos in the warehouse because she knows you prefer lower and wider heels. While you try them on, she offers you a free coffee and gives you advice on what occasion and what clothes to wear each model with. Finally, she shows you accessories that go perfectly with the shoes you have chosen.
You leave such a store satisfied and you know that you will come back here for more shoes. That is a brand. But to do this, you need to know your customers , categorize them ( segmentation ) and treat them accordingly ( personalization ). Companies that do not engage in thorough segmentation and deeper personalization are missing out on one of the effective options for building brand awareness.
How to segment
You can segment according to various criteria, depending on the focus of your business and the data saudi arabia phone number data you have about your customers. Factors for segmentation can include:
website activities,
interests,
shopping behavior,
sex,
demographic data.
How to personalize
A good place to start for personalization is to use the customer's first or last name in the subject line or body of the email . Most emailing tools allow this, either directly or through scripting. Some tools allow you to personalize images as well.
Image personalization
This is how you can personalize images inSmartEmailing.
Another personalization option is to change the sender's name depending on what the customer is dealing with or who they are in contact with most often.