CTA buttons in our yellow color should not be missing either .
At the end, we say goodbye to you not only with a greeting, but also with a signature , which is an important element of every email.
There are also links to social networks where you can follow us.
A signature should always appear at the end of every email communication, yet we still encounter cases where a signature is missing - the message then seems impersonal and incomplete.
The signature can be of a more general nature and contain only the name of the company, as is the case with us at Včelište.
You can add the name of a colleague who communicates with customers via email before the company name, as the Marketing Girls do, for example:
Handwritten signatures are also popular , adding to the authenticity.
It can also contain all of the above and be supplemented with contact information, a photo or logo, and links to the company website, social networks, etc.
Be consistent and build your brand
The main aspect of email marketing to build a strong brand is consistency . Don't neglect the right tone or visual identity in your emails, as well as regularity in your mailing list. A clear email template that should contain all the necessary information will help you maintain a uniform style.
If you want to build and strengthen your brand, these individual elements should appear morocco phone number data in your emails. And if you still think branding is only for big companies, read why it pays to build a brand even for small e-shops.
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Katerina Kuropatwa
Katerina Kuropatwa
Katka is an intern at Včelište, where she is learning all areas of marketing. She is most interested in social media, which she would like to focus on in the future.
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