An open rate depends on many factors that go beyond your performance and efficiency, such as the industry of your business, or the type of product and service. In the next section we tell you more about these factors, but here is a list of small actions that can help you in your day-to-day life to achieve the results you are looking for in your email campaigns.
Segment your audience : Sort your subscribers into groups based on their nigeria phone number list behavior, interests, purchase history, and more. This allows you to send more relevant messages and increase your opening volume.
Personalize your emails : Use the recipient's name and specific references to their behavior or interests to make your email more engaging and relatable.
Create well-crafted subject lines : they should be brief, clear and generate curiosity. Avoid excessive use of capital letters and exclamation marks, which can cause the email to end up in spam.
Set up clear and attractive Calls to Action (CTAs) : make sure the calls to action in your emails are clear and visible, encouraging users to interact with the content of the emails delivered.
Regularly clean your database – remove inactive or incorrect email addresses. This reduces the bounce rate and improves email deliverability.
Run A/B tests : Another way to achieve a good open rate is to experiment with different elements, such as subject lines or email design, to identify which version gets better results (i.e. higher conversion).
Average open and click rates by country (2023)
The study also analyses the difference in performance between different regions of the world.
We have divided the data into three regions: North America, Latin America, EMEA (Europe, Middle East and Africa) and APAC (Asia Pacific).
statistics-email-marketing-global-map-reduced
Among the email marketing statistics of the four regions, Latin America has the best opening rate, but also the highest bounce rate.
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