Ozon advertising - how to launch and attract more buyers

[bitheerani93]

Advertising on Ozon is a great way to stand out from competitors and increase sales. The platform offers flexible promotion tools that will help attract the attention of the audience and improve the positions of your products. In this text, we will analyze the main stages of setting up advertising, types of formats and important details that will help you get the most out of the campaign.

Where to start: preparing product cards correctly
Before you invest in advertising, it’s important to make sure your product cards are ready for traffic. If they’re poorly designed, even the most effective campaign won’t bring results.

Photos that speak for themselves . Images hong kong whatsapp data be high-quality and emotional. The buyer should immediately imagine your product in their home or in use. For example, for clothing, add photos on models, and for furniture - in the interior.
Description that sells . Instead of dry characteristics, describe the product in such a way that it looks like a solution to a problem. Example: not just "high quality material", but "this material will serve you for several years without losing its appearance."
Reviews and rating . If the product has no reviews or they are below 4 points, it may be risky to advertise it. Start by working on quality and service.
Price that matches the market . If your product is more expensive, explain what the customer is paying more for: materials, functionality, or brand.
Advertising formats on Ozon
Ozon offers several advertising options that help achieve different goals. The choice depends on your goals: increase sales of a specific product, increase brand awareness, or return customers who are still thinking about buying.