How to sell complex products online?
Posted: Mon Feb 17, 2025 8:46 am
E-commerce is an unquestionable reality within the reach of any retail store. Selling a skirt, a jar of honey or a hard drive online is (apparently) easy. But selling products that need to be explained, with few potential customers and whose purchase requires a lot of analysis, is not. So, how can complex products be sold over the Internet? Let's take a look.
The success of a company is determined by its ability to sell the products it manufactures or the services it offers to the market. This has always been the case and will always be the case. Without an adequate sales channel , a sufficient flow of clients and recurring income , no project can survive.
The sale of retail products online has been an unstoppable trend for years greece phone number list and is now taking on considerable proportions. The ease of making a purchase, the infinite supply that exists online and the tremendous push from leaders such as Amazon or Alibaba have caused physical stores to suffer as they see that consumers are getting used to buying without leaving home.
While online retail sales are an unstoppable trend in e-commerce , the online wholesale sales channel is still virgin territory. It is clear that the model of “I see it, I add it to the cart, I pay and I receive it at home” is not a viable format for selling, for example, custom software, industrial products, higher education, insurance, consulting… These are complex products, with a very long sales cycle, requiring many decision-makers, with a significant risk in the decision-making process and a high cost .
When a businessman who sells complex products sees the online sales cyclone shake his environment, he may think: this topic doesn't affect me. Books, music, movies and video games are the favorite products to buy online; followed by electronics and computers and clothing and footwear. If my company doesn't sell this, I'm saved.
There are entrepreneurs who think that because their product is complex, expensive and requires a long sales cycle, they are safe. Others believe that they can take advantage of this inertia to set up an online store and sell anything in a shopping cart.
It will undoubtedly be very difficult to market complex products online in a traditional format that closes the sale and collects payment, but how can a company that works for companies take advantage of the momentum of online sales ?
The success of a company is determined by its ability to sell the products it manufactures or the services it offers to the market. This has always been the case and will always be the case. Without an adequate sales channel , a sufficient flow of clients and recurring income , no project can survive.
The sale of retail products online has been an unstoppable trend for years greece phone number list and is now taking on considerable proportions. The ease of making a purchase, the infinite supply that exists online and the tremendous push from leaders such as Amazon or Alibaba have caused physical stores to suffer as they see that consumers are getting used to buying without leaving home.
While online retail sales are an unstoppable trend in e-commerce , the online wholesale sales channel is still virgin territory. It is clear that the model of “I see it, I add it to the cart, I pay and I receive it at home” is not a viable format for selling, for example, custom software, industrial products, higher education, insurance, consulting… These are complex products, with a very long sales cycle, requiring many decision-makers, with a significant risk in the decision-making process and a high cost .
When a businessman who sells complex products sees the online sales cyclone shake his environment, he may think: this topic doesn't affect me. Books, music, movies and video games are the favorite products to buy online; followed by electronics and computers and clothing and footwear. If my company doesn't sell this, I'm saved.
There are entrepreneurs who think that because their product is complex, expensive and requires a long sales cycle, they are safe. Others believe that they can take advantage of this inertia to set up an online store and sell anything in a shopping cart.
It will undoubtedly be very difficult to market complex products online in a traditional format that closes the sale and collects payment, but how can a company that works for companies take advantage of the momentum of online sales ?