How to adapt to changes in the purchasing process?
Posted: Mon Feb 17, 2025 8:35 am
Is your company adapted to this new situation? If your prospects use the Internet to search for your products or services and research your company on social media , perhaps your company should do the same to reach out to those potential customers .
Your sales approaches should no longer be 'cold calling', but you should have an updated CRM based on information you collect on the Internet . If your company remains stuck in the past and does not adapt to these changes, it is very likely that your sales strategy will not obtain the expected results.
Once you are aware of the need for this change in sales strategy , it is time to dominican republic phone number list implement it and the first step is to understand the way your customers buy your product or service. Inbound sales transform the entire sales process to base the strategy on the buyer rather than the seller , to personalize the entire process depending on the buyer's journey .
In traditional sales processes, salespeople were the ones who took the initiative: they sought out potential buyers, showed them the value of their product or service, and finally closed the sale. But buyers no longer want to be forced into a sales process that they may not have sought out. They flee from invasive and impersonal advertising . They now want to be educated, supported, and guided through their buyer's journey. By assuming this change of perspective, you will be able to maximize the value of what you offer your buyers .
To do this, you need to be familiar with the buyer's journey , the active research process that a person goes through until they make a purchase. This involves thinking about how buyers discover their needs (recognition stage), evaluate various possible solutions (consideration stage) and finally decide on a specific product or service (decision stage).
In short, the world is changing, and many salespeople are still living in the past. It's time to take a new approach to your sales , it's time to move to inbound sales.
Your sales approaches should no longer be 'cold calling', but you should have an updated CRM based on information you collect on the Internet . If your company remains stuck in the past and does not adapt to these changes, it is very likely that your sales strategy will not obtain the expected results.
Once you are aware of the need for this change in sales strategy , it is time to dominican republic phone number list implement it and the first step is to understand the way your customers buy your product or service. Inbound sales transform the entire sales process to base the strategy on the buyer rather than the seller , to personalize the entire process depending on the buyer's journey .
In traditional sales processes, salespeople were the ones who took the initiative: they sought out potential buyers, showed them the value of their product or service, and finally closed the sale. But buyers no longer want to be forced into a sales process that they may not have sought out. They flee from invasive and impersonal advertising . They now want to be educated, supported, and guided through their buyer's journey. By assuming this change of perspective, you will be able to maximize the value of what you offer your buyers .
To do this, you need to be familiar with the buyer's journey , the active research process that a person goes through until they make a purchase. This involves thinking about how buyers discover their needs (recognition stage), evaluate various possible solutions (consideration stage) and finally decide on a specific product or service (decision stage).
In short, the world is changing, and many salespeople are still living in the past. It's time to take a new approach to your sales , it's time to move to inbound sales.