Three simple measures for your lead scoring

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Qualify the person
How well the new contact fits your offer is essential for your future prospects of success - as shown in the customer examples just mentioned. That's why you should definitely carry out a short, evaluative qualification of new B2B leads by looking at the following aspects, for example - as far as they are publicly accessible via B2B networks such as LinkedIn:

What is the lead's job title?
Which of your buyer personas does the lead correspond to?
How well does the lead fit your offer (e.g. very good, good, average, poor)?
If you use HubSpot and LinkedIn Sales Navigator at the same time, the short profile of the contacts from LinkedIn will appear directly in HubSpot CRM - if the settings are appropriate. There you can see and derive almost all of the information mentioned above. A quick visit to the LinkedIn profile also helps (also for point 2). If you don't have this option, you should search for the person on LinkedIn or XING to obtain the information.

2. Connect with nigeria whatsapp data the new lead on social media
What does this have to do with lead scoring, you might ask? Actually, not much, except that it is of course significant for the success of your further activities whether a new lead accepts your networking request on LinkedIn and/or XING. The chance of networking is always greatest immediately after lead generation, which is why lead qualification and networking should be done "in one go". Your relevant or responsible employees from sales or business development should network.

With HubSpot's tools, you can even automatically generate the to-do list and the letter for the networking request and submit the request from the HubSpot CRM.

Networking offers the additional advantage of having another channel for 1:1 communication and not just having to rely on email or telephone. This is often worth its weight in gold.

3. Rate the account
In the B2B sector, it is essential that you also evaluate how well the company the lead works for matches.

If you use HubSpot as a CRM and for lead generation, you can set it up on converting landing pages so that free email providers such as Gmail or T-Online are blocked when submitting forms. This usually gives you high-quality business email addresses from new leads.