Corporate website
Posted: Mon Feb 17, 2025 8:13 am
This tool should be the central axis of online communication for each shopping centre, as it is the space where all the relevant information will be posted.
In order to effectively respond to the needs of shopping centre visitors, it must contain clear and concise information on opening dates, opening hours, a directory of shops, services, a map of the centre, how to get there and contact details. In addition, to complement this basic information, it is very enriching for the user to find dynamic content on news, events, promotions, film premieres and trends.
In addition to having a well-organized content structure, the website must be comfortable, accessible, easy to navigate and, most importantly, useful. One of the most common mistakes in this regard is complex menus with canada phone number list many levels of information, which cause the user to abandon the website out of sheer desperation before seeing their query or concern resolved.
Considering that the most commonly used device for browsing the Internet is the smartphone, the mobile version of the website must be perfectly optimized . Maintaining an optimal loading speed, choosing an appropriate template, adapting the font and size of the text, or reducing the weight of the images are some of the basic practices to achieve good performance of the mobile version of the corporate website.
Of course, it also has to be perfectly up to date , since a communication channel that appears abandoned or contains outdated information projects a very negative brand image that will be detrimental to the rest of the marketing efforts made.
Social networks
Nowadays, a brand that is not on social media does not exist , which is why most Spanish shopping centres have corporate profiles on Facebook, Twitter, Instagram and/or YouTube. Being present on social media allows the shopping centre to establish direct contact with its customers , which would otherwise be practically impossible to achieve.
But its benefits do not end there, as it is a channel where the brand can keep its information updated almost instantly , where it can actively listen to the opinions of its customers and where it can interact with them to address their doubts, problems or complaints .
This means the possibility of providing a personalized and real-time customer service , which, when managed appropriately, greatly improves the customer's experience with the shopping center. In addition, social networks also allow the implementation of marketing actions to promote events, products, establishments, increase sales or increase footfall.
As in any other area of a brand or company's business, the key to a successful presence on social media lies in managing it based on a strategy . There is no point in just being there, nor of course, in having a 'sucker' take charge of this marketing tool. In fact, in most cases, this lack of strategy is usually counterproductive.
Corporate social profiles should always be attended by professionals, who keep them up to date with the latest news from the shopping centre, who provide a content strategy that does not bore the user, who know how to connect with their target audience and, of course, who provide fast and effective customer service.
The list of the most common bad practices in shopping centres' social networks is headed by the poor choice of content published on corporate profiles. It is very common to see how the shopping centre in question shares promotional content about its premises without control , generating a very high rejection among its followers, which translates into very poor engagement rates . Above all, social networks are an environment in which the user seeks entertainment and fun , so the publications of shopping centres must be aimed at satisfying this demand, through a varied and attractive offer of content.
In order to effectively respond to the needs of shopping centre visitors, it must contain clear and concise information on opening dates, opening hours, a directory of shops, services, a map of the centre, how to get there and contact details. In addition, to complement this basic information, it is very enriching for the user to find dynamic content on news, events, promotions, film premieres and trends.
In addition to having a well-organized content structure, the website must be comfortable, accessible, easy to navigate and, most importantly, useful. One of the most common mistakes in this regard is complex menus with canada phone number list many levels of information, which cause the user to abandon the website out of sheer desperation before seeing their query or concern resolved.
Considering that the most commonly used device for browsing the Internet is the smartphone, the mobile version of the website must be perfectly optimized . Maintaining an optimal loading speed, choosing an appropriate template, adapting the font and size of the text, or reducing the weight of the images are some of the basic practices to achieve good performance of the mobile version of the corporate website.
Of course, it also has to be perfectly up to date , since a communication channel that appears abandoned or contains outdated information projects a very negative brand image that will be detrimental to the rest of the marketing efforts made.
Social networks
Nowadays, a brand that is not on social media does not exist , which is why most Spanish shopping centres have corporate profiles on Facebook, Twitter, Instagram and/or YouTube. Being present on social media allows the shopping centre to establish direct contact with its customers , which would otherwise be practically impossible to achieve.
But its benefits do not end there, as it is a channel where the brand can keep its information updated almost instantly , where it can actively listen to the opinions of its customers and where it can interact with them to address their doubts, problems or complaints .
This means the possibility of providing a personalized and real-time customer service , which, when managed appropriately, greatly improves the customer's experience with the shopping center. In addition, social networks also allow the implementation of marketing actions to promote events, products, establishments, increase sales or increase footfall.
As in any other area of a brand or company's business, the key to a successful presence on social media lies in managing it based on a strategy . There is no point in just being there, nor of course, in having a 'sucker' take charge of this marketing tool. In fact, in most cases, this lack of strategy is usually counterproductive.
Corporate social profiles should always be attended by professionals, who keep them up to date with the latest news from the shopping centre, who provide a content strategy that does not bore the user, who know how to connect with their target audience and, of course, who provide fast and effective customer service.
The list of the most common bad practices in shopping centres' social networks is headed by the poor choice of content published on corporate profiles. It is very common to see how the shopping centre in question shares promotional content about its premises without control , generating a very high rejection among its followers, which translates into very poor engagement rates . Above all, social networks are an environment in which the user seeks entertainment and fun , so the publications of shopping centres must be aimed at satisfying this demand, through a varied and attractive offer of content.