Care and preservation of the environment
Posted: Mon Feb 17, 2025 7:11 am
With the effects of climate change hot on our heels, getting involved in caring for the local environment of the shopping centre becomes more of an obligation than a choice . Like everything, it can be implemented gradually and at different scales, but always starting with the most basic, reducing the impact generated by the shopping centre to become a space as sustainable as possible (energy efficiency, waste management and recycling, responsible use of natural resources...).
With the house itself in order, the next step will be to take advantage of the power of social impact that the centre has to transmit to its visitors the importance of caring for the environment . The options in this regard are very broad, and range from launching an environmental awareness campaign, through informative material, exhibitions or a powerful advertising campaign, to carrying out simple but effective marketing actions in the mall gallery .
Encouraging the reduction of plastic use by giving away reusable bags, belarus phone number list handing out low-consumption light bulbs in exchange for visitors bringing a used one, or distributing water dispensers under the umbrella of the celebration of World Environment Day, are just some ideas for making an effective CSR strategy for shopping centres .
For those who want to go a step further, going out to clean up a natural space, organizing street marketing actions to raise awareness among the population, or planting trees to offset the CO2 emissions of the center, can be good alternatives .
Fundraising for charitable causes
The objective will be to make a donation to an association, entity or NGO whose purpose is a charitable cause and which preferably operates at a local level , but also getting the involvement of the visitors of the shopping centre in the same. How? The way is very simple, since practically any action to dynamise the shopping gallery can become charitable. Dance classes, children's workshops, campaigns on social networks, cooking courses, photocalls , concerts... You just have to find the activity that best suits the centre's target audience and then establish the effort that will be asked of the visitor and that the shopping centre itself will make to support the cause.
From this point of view, there are two options: the centre will assume the total donation or the visitors will also make a contribution to it . In the first case, the amount of money or resources to be donated would be established for each person who participates, for example, in a Zumba masterclass (“ for each person who participates in the class, the Shopping Centre will donate €1 to the AECC ”). In the second case, the participant will have to contribute their grain of sand to participate in the activity, for example, a kilo of food to enjoy a cooking course. In this way, the donation would be doubled, since for each person who participates in the workshop, and who brings a kilo of food to do so, the shopping centre would contribute another kilo to the collaborating entity.
With the house itself in order, the next step will be to take advantage of the power of social impact that the centre has to transmit to its visitors the importance of caring for the environment . The options in this regard are very broad, and range from launching an environmental awareness campaign, through informative material, exhibitions or a powerful advertising campaign, to carrying out simple but effective marketing actions in the mall gallery .
Encouraging the reduction of plastic use by giving away reusable bags, belarus phone number list handing out low-consumption light bulbs in exchange for visitors bringing a used one, or distributing water dispensers under the umbrella of the celebration of World Environment Day, are just some ideas for making an effective CSR strategy for shopping centres .
For those who want to go a step further, going out to clean up a natural space, organizing street marketing actions to raise awareness among the population, or planting trees to offset the CO2 emissions of the center, can be good alternatives .
Fundraising for charitable causes
The objective will be to make a donation to an association, entity or NGO whose purpose is a charitable cause and which preferably operates at a local level , but also getting the involvement of the visitors of the shopping centre in the same. How? The way is very simple, since practically any action to dynamise the shopping gallery can become charitable. Dance classes, children's workshops, campaigns on social networks, cooking courses, photocalls , concerts... You just have to find the activity that best suits the centre's target audience and then establish the effort that will be asked of the visitor and that the shopping centre itself will make to support the cause.
From this point of view, there are two options: the centre will assume the total donation or the visitors will also make a contribution to it . In the first case, the amount of money or resources to be donated would be established for each person who participates, for example, in a Zumba masterclass (“ for each person who participates in the class, the Shopping Centre will donate €1 to the AECC ”). In the second case, the participant will have to contribute their grain of sand to participate in the activity, for example, a kilo of food to enjoy a cooking course. In this way, the donation would be doubled, since for each person who participates in the workshop, and who brings a kilo of food to do so, the shopping centre would contribute another kilo to the collaborating entity.