Influencer marketing is accelerating in the US

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The amount of money that American marketing companies are expected to allocate to influencer marketing is generally expected to increase in 2019.
The reason behind the recent acceleration of influencer marketing is the spread of social media, which is used as a means of collecting information.


Among these SNS, 89% of American marketing companies focus on Instagram when focusing on influencer marketing.
The influencers that these companies work with are micro-influencers. A micro-influencer is an influencer with 10,000 to 100,000 followers. Although micro-influencers
do not have many followers, many of them are knowledgeable about a particular genre and are trusted by their followers as experts. The posting budget is also lower than that of mega-influencers, making them more cost-effective. In the
United States, there is the "American Influencer Awards" for influencers. It is the so-called "Influencer Grand Prize."
Influencers active not only in the United States but all over the world are nominated for this award, and it is an award that honors the most influential influencers on Instagram and YouTube.

Influencer Chart

As long as new SNSs emerge and existing SNSs namibia whatsapp data continue to grow, influencers will likely continue to spread.
If a company can match an influencer with a product or service, word-of-mouth information from a trusted influencer can have a greater promotional effect than advertising.

GDGR Personal Information Handling
In May 2018, the EU implemented the General Data Protection Regulation (GDPR).
The GDPR is a new framework for personal information protection in the EU, and is a set of rules for the processing and transfer of personal data.
In response to the EU's GDPR, American consumers are increasingly calling for other countries' governments to enact similar legislation.
However, as of June 2018, the United States has not made much progress in complying with the GDPR.
Currently, the state of California in the United States implemented the California Consumer Privacy Act on June 28, 2018. In February 2019, Washington State also submitted a bill similar to the GDPR. On September
28, 2018, 30 million Facebook users' information was leaked. In May 2019, 49 million accounts of influencers and brands were made public online from Instagram, and large-scale information leaks continue to occur.
In the future, it will soon be possible to establish a "privacy protection law" for the entire United States.

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summary
This time, we have summarized the state and trends of the American EC market in 2018, referring to the contents of "Trends of the EC Market in the United States" from "Establishing the Infrastructure for a Data-Driven Society in Japan in 2018 (Market Survey on Electronic Commerce)."
It can be said that the current situation in America is the current situation in Japan tomorrow, and new business models are appearing in the American EC market, while the market size is expanding year by year.
Among them, "click and collect," which we have covered this time, is a combination of brick-and-mortar stores and EC, just like the "New Retail" advocated by China's Alibaba, and it can be said that we have entered a new era in which EC businesses will develop by utilizing various channels rather than EC sites alone.

The figures, articles, and data were taken from "Establishing the infrastructure for a data-driven society in Japan in FY2018 (market survey on electronic commerce)."