What is the new business model "DtoC"?

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"DtoC" is an abbreviation of Direct-to-Consumer, and is sometimes written as D2C.
"DtoC" is a business model in which products that a company has planned and manufactured are sold directly to consumers, without the use of wholesalers or retail stores. The advantage of "DtoC," which sells directly from the manufacturer to the consumer, is that it eliminates the middleman margin, cuts unnecessary costs, and allows products to be sold to consumers quickly.


This "DtoC" model is accelerating in the United States, and one of the reasons for this is a sense of crisis that department stores and specialty stores, which were the main sales channels, are losing touch with new customers due to the rapid rise in
Amazon's market share. Problems have arisen, such as the inability to understand the consumer market for your products, grasp their needs, or communicate the value of your products and how to use them through customer service, as was the case with traditional in-store sales.
Furthermore, the decline of mass retailers, which are the original sales destination for products, has created various issues, such as impeding marketing strategies such as increasing brand value and increasing fan bases, and gradually more manufacturers are adopting "DtoC," which sells products directly to end users.

Comparison between conventional and DtoC

Manufacturers need a new perspective in "DtoC"
A distinctive feature of "DtoC" is that brand-owning jamaica whatsapp data companies and manufacturers must maintain sales while directly interacting with consumers through EC channels, operating EC sites, and managing new customers. For
manufacturers to shift to "DtoC" is a major business shift.
Traditionally, manufacturers wholesaled products to major clients in bulk and outsourced sales, but now they also operate their own EC sites and SNS accounts, which simply increases their workload.
In other words, in addition to the tasks that manufacturers previously performed such as product planning, product manufacturing and management, and providing information and promotional support to wholesalers and major retailers, they must also manage EC sites, customer acquisition activities, EC orders and customer support, and even delivery.

DtoC business

What has made it possible for manufacturers to sell directly to consumers is the ability to attract customers through social media such as Instagram, Twitter, Facebook, and YouTube.
By utilizing social media, companies can increase their fan base, attract customers, guide them to their own e-commerce site, have them purchase products, and deliver the products in one stop. There are
also great benefits to collecting real consumer feedback through social media, such as being able to understand their needs and easily develop new products and promotional strategies.
In the American e-commerce market, there is a shift toward "DtoC" e-commerce direct sales, where companies directly communicate their brand value through social media as a point of contact for people in their 20s to 40s and have them purchase directly from their own e-commerce site.
Next, let's look at some actual "DtoC" success stories in the United States.