SNS has become one of the sources of information

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Looking at the content of SNS, the usage rate of LINE, YouTube, Twitter, Instagram, and TikTok has increased since last year, while Facebook has decreased.
Furthermore, while there was a trend of an increase in "SNS fatigue" last year, this year, the number of people who only look at SNS and don't post is increasing.
Responses that show a continuous increase in SNS usage include "I bought something I thought was good based on information I found on SNS" and "I went to a place I wanted to go after seeing a post on SNS. "
This trend is particularly noticeable among younger generations, with more than 50% of them being women under 29 years old, who belong to the millennial and Gen Z generations. In other
words, this shows that for the younger generation italy whatsapp data SNS tends to be used as an information source for travel, product purchases, etc.

How to use SNS

Smartphone payments are on the rise due to the introduction of point reward systems
In October of this year, the consumption tax was raised to 10%.
As a measure to counter the demand caused by the consumption tax increase, a points-rebate system for cashless payments was implemented, which led to an increase in payments made using smartphones.
The survey looked into what types of cashless payments are most popular.
The most common was "credit card (70.6%)," followed by "QR code (26.7%)" and "convenience store payment or transfer (23.0%)." Overall, 60.9% of people have used some form of smartphone payment, confirming that cashless payments are becoming more popular in Japan.