What are MercadoLibre's strengths that are not inferior to Amazon?

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MercadoLibre's products are similar to Amazon's and include a wide range of new products. However, when asked which is more convenient, Amazon or MercadoLibre, 48 out of 50 users answered MercadoLibre. Here is a summary of MercadoLibre's strengths.

MercadoLibre's unique payment system
Amazon has a big presence in Japan, but in South America, it's MercadoLibre. One of the reasons is the payment method when purchasing products on e-commerce.
In South America, cash is the norm, and many people still do not have bank accounts. To suit the South American market, MercadoLibre has created a payment system that allows people without credit cards or cash to use e-commerce.
MercadoLibre's unique payment service is called "MercadoBago," and this business has now become a major source of income for MercadoLibre. The
"MercadoBago" payment service is a fun tech service that uses QR codes and is a service similar to PayPal that can be used in physical stores.
On the other hand, Amazon has not gained the support of South American users because it has simply imported the American credit card payment system. It is true that "when in Rome, do as the Romans do."

MercadoLibre's free shipping service, which Rakuten also referenced
In addition, MercadoLibre has a solid delivery system ghana whatsapp data It also offers package tracking and loss compensation, and even in Latin America, where the delivery infrastructure is immature, the delivery speed is fast and most products arrive within 2-3 days. This is because about half of the delivery volume is delivered by the company's own logistics.
In addition, when users use "MercadoEnvios", they can receive free shipping for purchases over $30 (about 3,200 yen).
This is a service for MercadoLibre members that provides free shipping for purchases over a certain amount.
This service was introduced in Brazil and Mexico in 2017, and in Argentina in 2018.
59% of users said that free shipping over a certain amount has increased their frequency of use.
And the free shipping service over 3,980 yen that Rakuten in Japan has been implementing since 2020 seems to be based on this MercadoLibre free shipping service over a certain amount.
However, a big difference with Rakuten is that MercadoLibre will compensate up to 50% of the shipping cost for stores that make over $2,500 (approximately 270,000 yen).


MercadoLibre also offers a variety of services to businesses that open stores, including support for online advertising, fun tech, and logistics.

summary
Now, South America has resumed economic activity after the COVID-19 pandemic, but the number of daily infections in Brazil continues to spread at a rate of 30,000 to 50,000 people per day.
The spread of COVID-19 has strengthened MercadoLibre's position as a major platform for the digital economy in South America. The
reason behind its success, surpassing even Amazon, seems to be its payment platform, which caters to the situation where many people do not have credit cards or bank accounts, its free shipping service, and stable logistics through its own delivery. Even after
COVID-19 subsides, it is predicted that consumers will remain in online channels, and MercadoLibre's rapid advance in South America will continue.