SNS has now become a tool for "information gathering and searching"

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metoc15411
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Joined: Tue Jan 07, 2025 4:24 am

SNS has now become a tool for "information gathering and searching"

Post by metoc15411 »

COVID-19 is also affecting the use of social media. According to a survey on consumer social media usage in the 'new lifestyle' following the spread of COVID-19 compiled by Allied Architects Inc., 10% of respondents said their usage of social media has "greatly increased" compared to before COVID-19, while 24% said it has "increased," showing an increase of one-third.
Furthermore, when looking at the purpose of usage, when asked "For what purposes have you increased your use of social media under the new lifestyle?" 59% said "gathering information about hobbies and interests," and 59% said "checking the world news," showing a change from previous purposes of using SNS.


What's interesting is that people are using SNS to check reviews to reduce the time they spend outside, or to check reviews about mail-order deliveries and service details.
Up until now, these were done using Google search and the like.
Whether it's because people are moving away from Google search or the information on SNS is highly reliable, people should be aware of the reality that over 70% of SNS use is now for "gathering information about products and services and searching for reviews."
There are many such users on SNS, and by distributing such content on SNS, companies need to take measures to smoothly guide people from that content information to purchasing products and services.

zu06

Summary of lifestyle changes before and after COVID-19
There are probably very few industries that have greece whatsapp data not been affected by COVID-19.
COVID-19 has dramatically changed the lives of people all over the world.
The main changes include teleworking at work, remote classes at school, small drinking parties, online shopping, meal delivery, and short domestic road trips. The spread of COVID-19 has led to people refraining from going out, social distancing, and travel bans, which have changed the work, lifestyle, and habits of many people.

zu05

It is unclear whether these changes will be short-term or whether they will take hold and remain established in the long term, but it is true that the COVID-19 pandemic has provided an opportunity for companies to reexamine their operations. It is predicted that
e-commerce will account for 25% of retail sales by 2025 as a result of COVID-19, and in China's e-commerce business, it is predicted that e-commerce will account for 60% of retail sales in the country over the next three years.



summary
COVID-19 has had a major impact on sales in the e-commerce market.
Indeed, 2020 marked a turning point for the retail industry, and it has been reported that the e-commerce industry has undergone a decade's worth of evolution.
Under the state of emergency, e-commerce will likely grow at an even more accelerated rate, with a large influx of new customers and unprecedented needs and demand.
Going forward, it will likely be necessary to keep a close eye on the changes in the way these consumers shop and pay, and respond flexibly.
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