Digital BtoC-EC market size

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The largest BtoC-EC market in the digital sector is online games, at 1,391.4 billion yen. However, compared to 2018, the growth rate is down 4.00%.
Next is electronic publishing at 335.5 billion yen, an increase of 20.58% from the previous year. Furthermore, paid video distribution was at 240.4 billion yen, the highest increase rate in the BtoC-EC market at 62.76%.
Furthermore, paid music distribution was at 70.6 billion yen, an increase of 9.56% from the previous year.

Digital EC market size

Next, let’s look at the contents of (1) “Online games,” (2) “Electronic publishing,” and (3) “Paid video streaming.”

(1) Size of the online game e-commerce market
The market size for online games, which account for 60% of the digital market, is estimated to be 1,391.4 billion yen in 2019, down 4.0% from the previous year.
The reasons for this decline include a slowdown in the increase in game users and an increase in direct distribution from overseas. Although the growth
of online games is currently slowing down a bit, there georgia whatsapp data is still room for growth, depending on whether there are any hit games, Japanese online games capturing overseas markets, and even the holding of "eSports" events.

(2) EC market size of "electronic publishing"
This category of "electronic publishing" includes the digitization of books already published in paper form and publishing that is being made into e-books with digital content.
The market size in 2019 was 335.5 billion yen, an increase of 20.58% from the previous year. The
market size grew significantly in 2019, due to the implementation of measures such as crackdowns on pirate sites, which had become a social problem. This removed
the barriers to expansion of the legitimate e-book market.
Comic manga accounts for 80% of the market share, and the key is how far this category will expand in the future.
If we are optimistic, we can see that e-book transactions using blockchain technology have begun, and secondary distribution (second-hand sales) of e-books using blockchain technology is also being considered, and we hope that new technology will revitalize this industry, just like artists' music distribution.

(3) E-commerce market size for "paid video streaming"
Paid video distribution is a category that is likely to see increasing use in the future.
The market size in 2019 was 240.4 billion yen, a significant expansion at a growth rate of 62.76% compared to the previous year.
There are three types of paid video distribution: SVOD (Subscription Video On-Demand), a flat-rate viewing service; TVOD (Transaction Video On-Demand), a pay-per-view service; and EST (Electronic Sell Through), a download-based viewing service. Flat
-rate viewing services are popular. In recent years, young people have increasingly started watching videos on their smartphones.
For paid videos, the lineup of content, such as movies, dramas, anime, and concerts, is important.
Recently, original content such as dramas produced by paid video distribution service companies seems to be gaining popularity. In
2020, viewing of this content distribution has increased significantly due to the impact of the COVID-19 pandemic.
According to JCB's materials, content distribution began to grow significantly around the first half of April when self-restraint measures were put in place due to COVID-19, peaking in the first half of May before the self-restraint measures were lifted, and grew by 130% compared to the second half of January, which is 100. After that, it showed a slight decline, but even in the second half of July, it did not drop drastically, remaining at 125%.

summary
This time, the BtoC-EC market size for each category was compiled based on the "FY2019 International Economic Research Project for the Construction of Integrated Domestic and International Economic Growth Strategies (Market Research on Electronic Commerce)."
The largest market by field is the product sales field with 10.515 trillion yen. The largest market by category is the service field "travel services" with 3.8971 trillion yen. In
addition, the BtoC-EC product sales field has the highest EC conversion rate of 41.75% for "office supplies and stationery." And the largest growth rate from 2018 was "paid video streaming services" with a 62.76% increase. It can be said that
"paid video streaming services" is a category to keep an eye on in the future.
With only four months left in 2020, the shift in consumer behavior to "EC" and "mail order" due to the COVID-19 pandemic is becoming more and more noticeable.
Given this background, roughly half of e-commerce and mail-order businesses believe that "demand will continue to increase (49.3%)" in the future, and the COVID-19 pandemic will likely mark a major turning point for e-commerce and cashless payments.