Amazon has begun to focus on cross-border e-commerce
Posted: Sun Feb 16, 2025 10:14 am
Amazon has a strong brand in the United States, and it is easy to sell products on it. If you are already using Amazon in Japan, you can easily proceed with the sales procedure to the United States. Although the service fee is slightly higher, you can leave the shipping of products to Amazon in the United States by using "FBA (Fulfillment by Amazon)".
On June 24, Amazon Japan started a service to help Japanese retailers create accounts and register products to sell products on Amazon's overseas EC (internet shopping) site, and has begun to focus on cross-border EC, such as by having a dedicated team respond to various inquiries in Japanese.
And in this unprecedented COVID-19 pandemic, Amazon's sales in the third quarter of 2020 were about $96.1 billion (about 10,345,700,000 yen), a 37% increase from the same period last year.
Japanese products that sell on Amazon
Latest eBay Best Sellers
eBay is the second most popular e-commerce site after Amazon. It has a corporation in Japan, and one of the company's strengths is that it provides various support to those considering opening a cross-border e-commerce store. eBay
sells vintage and rare items that are harder to obtain than ecuador whatsapp data Amazon, and attracts users who are looking for low prices. In
November, eBay Japan announced the sales trends of items listed by Japanese sellers in the third quarter of 2020 (July to September).
Looking at the best-selling items on eBay's cross-border e-commerce, the top item was the Pokemon card game, and Japanese games, anime, and character products remain popular as ever.
In addition, the Makita rechargeable impact driver in second place and the Roland SP-404SX sampler (audio) in fourth place are ranked as Japanese products that can be enjoyed at home due to the COVID-19 pandemic.
In addition, Daiwa's electric reel Seaborg (fishing equipment) in third place seems to have recently become popular in the United States as an outdoor activity.
Top selling Japanese products on eBay
Inbound demand is shifting to cross-border e-commerce
In cross-border e-commerce, the impact of COVID-19 has made it impossible to travel abroad, reducing inbound demand, and instead increasing the number of overseas consumers shopping on cross-border e-commerce.
According to Teppei Homma of Global Marketing From Japan,
"Due to the impact of COVID-19, there has been a trend of inbound demand shifting to e-commerce. This is likely being driven by a backlash from coming to Japan and not being able to touch the products in person, as well as increased opportunities to come into contact with Japanese content due to stay-at-home demand and the spread of video streaming services."
Also, on November 10th, BEENOS Group, which supports overseas sales for domestic e-commerce sites, announced the "Cross-border E-commerce Global Hit Rankings 2020."
While inbound consumption has been hit hard by the effects of COVID-19 this year, BEENOS Group has seen cross-border e-commerce grow, with total distribution volume increasing 48.7% year-on-year to a new record high.
The "Cross-border E-commerce Global Hit Rankings 2020" was calculated based on sales data from "Sekaimon," which is operated by the BEENOS Group.
The image below is a portion of what was released, and at a glance you can see what Japanese products are being purchased in which areas.
The survey was conducted in five regions: America, East Asia, Southeast Asia, South Asia, and Europe, with Japanese "toys and games" topping the list in four regions.
Fashion-related products, cars, and motorcycles were also popular.
Furthermore, with people staying home due to the COVID-19 pandemic, Japanese products with the highest growth rates were "music" and "games."
On June 24, Amazon Japan started a service to help Japanese retailers create accounts and register products to sell products on Amazon's overseas EC (internet shopping) site, and has begun to focus on cross-border EC, such as by having a dedicated team respond to various inquiries in Japanese.
And in this unprecedented COVID-19 pandemic, Amazon's sales in the third quarter of 2020 were about $96.1 billion (about 10,345,700,000 yen), a 37% increase from the same period last year.
Japanese products that sell on Amazon
Latest eBay Best Sellers
eBay is the second most popular e-commerce site after Amazon. It has a corporation in Japan, and one of the company's strengths is that it provides various support to those considering opening a cross-border e-commerce store. eBay
sells vintage and rare items that are harder to obtain than ecuador whatsapp data Amazon, and attracts users who are looking for low prices. In
November, eBay Japan announced the sales trends of items listed by Japanese sellers in the third quarter of 2020 (July to September).
Looking at the best-selling items on eBay's cross-border e-commerce, the top item was the Pokemon card game, and Japanese games, anime, and character products remain popular as ever.
In addition, the Makita rechargeable impact driver in second place and the Roland SP-404SX sampler (audio) in fourth place are ranked as Japanese products that can be enjoyed at home due to the COVID-19 pandemic.
In addition, Daiwa's electric reel Seaborg (fishing equipment) in third place seems to have recently become popular in the United States as an outdoor activity.
Top selling Japanese products on eBay
Inbound demand is shifting to cross-border e-commerce
In cross-border e-commerce, the impact of COVID-19 has made it impossible to travel abroad, reducing inbound demand, and instead increasing the number of overseas consumers shopping on cross-border e-commerce.
According to Teppei Homma of Global Marketing From Japan,
"Due to the impact of COVID-19, there has been a trend of inbound demand shifting to e-commerce. This is likely being driven by a backlash from coming to Japan and not being able to touch the products in person, as well as increased opportunities to come into contact with Japanese content due to stay-at-home demand and the spread of video streaming services."
Also, on November 10th, BEENOS Group, which supports overseas sales for domestic e-commerce sites, announced the "Cross-border E-commerce Global Hit Rankings 2020."
While inbound consumption has been hit hard by the effects of COVID-19 this year, BEENOS Group has seen cross-border e-commerce grow, with total distribution volume increasing 48.7% year-on-year to a new record high.
The "Cross-border E-commerce Global Hit Rankings 2020" was calculated based on sales data from "Sekaimon," which is operated by the BEENOS Group.
The image below is a portion of what was released, and at a glance you can see what Japanese products are being purchased in which areas.
The survey was conducted in five regions: America, East Asia, Southeast Asia, South Asia, and Europe, with Japanese "toys and games" topping the list in four regions.
Fashion-related products, cars, and motorcycles were also popular.
Furthermore, with people staying home due to the COVID-19 pandemic, Japanese products with the highest growth rates were "music" and "games."