All the reasons why TikTok is effective for social media commerce

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In a recent TikTok survey conducted by JustSystems, the percentage of people who purchased a product as a result of TikTok was 34.2%. This figure is the reason why TikTok is effective for SNS commerce.

This figure of 34.2% is in no way inferior to that of Instagram, which is attracting attention as a representative of social media commerce.


According to the "Smartphone User Survey" published by MMD Research Institute in December 2021, 38.0% of Instagram users have purchased a product as a result of Instagram (see figure below). The figures for Instagram and TikTok are close. Instagram also has a
product tag function that TikTok does not have, and by uploading this tag, you can jump to the product page on a company's e-commerce site and make a purchase, giving it many advantages over TikTok in terms of e-commerce functions.



If TikTok also implements a feature that allows users to jump directly to an e-commerce site from a post, or implements an in-app e-commerce function like the Chinese version of TikTok, the day when the product purchase rate on Instagram exceeds 38% is not far off.

Also, if you look at the products that sell on Instagram brazil whatsapp data the target audience is women, and they are all fashion items.
On TikTok, there is a variety of segments, such as the fact that the audience is mostly male and that food is a popular item in addition to cosmetics.
The abundance of product categories, such as food, snacks, and household goods in addition to fashion, is expected to attract many EC site operators.

And when it comes to video commerce, YouTube comes to mind.
In 2019, when female college students were asked, "Have you ever purchased something after watching YouTube?", 27% answered "yes," while
73% answered "no."
In terms of purchased products, "cosmetics" (about 50%) was the most common, followed by "food" (about 30%) and "clothes" (about 20%).


Although these figures are somewhat old, the overwhelming majority of EC purchases on YouTube are made by moving from a video ad to an EC site and then making a purchase.
TikTok has a higher percentage of purchases made after watching videos compared to YouTube. As fashion items make up a large proportion of best-selling products, businesses that are already using YouTube for video commerce should get involved now that TikTok has implemented its EC function.