Digital Studio's overseas marketing influencer, KOL and affiliate agency services
Posted: Sun Feb 16, 2025 8:43 am
In today's blog , we will introduce our main overseas marketing initiative, "Influencer / KOL / Affiliate Agency Service."
This blog is a cross-border e-commerce marketing blog that introduces the latest information and know-how that is useful for cross-border e-commerce marketing.
We will share the real situation in real words, such as the experiences, knowledge gained, and feelings of our overseas marketing department in their daily activities. We
hope that this will be helpful for entrepreneurs who are thinking about selling Japanese products online overseas, or for those in charge of new business planning.
Why do "influencer/KOL marketing" and "affiliate marketing" work so well overseas?
I will say it clearly.
In overseas, you have to pay high shipping fees to buy something bosnia and herzegovina whatsapp data so the hurdle to purchase is much higher than in Japan. Especially since it is made in a place with different lifestyles and cultures.
"Don't buy anything you don't know much about"
Generally, when people decide to buy something, they always consider the following before making the decision :
Awareness → Interest → Understanding → Comparison → Purchase
There are steps to this.
It is impossible to go from awareness to immediate purchase. This step can be said to apply to all purchases overseas.
Ignoring this step and doing online advertising (Google or SNS) may generate awareness, but it is said that it is difficult to appeal to interest and understanding through commercial advertising. In order
to lead to a purchase through advertising alone, it is assumed that consumers are already aware of the product knowledge and brand value .
Ignoring activities to convey product knowledge and brand value and asking a company to advertise is like throwing money down the drain.
The essence of cross-border e-commerce marketing is "buying products because they cannot be purchased in our own country" - 70%
70% buy it because it is a product that cannot be purchased in their home country
Below are the results of a survey of 1,000 customers from our company's own e-commerce site, which has overseas sales of over 1 billion yen.
"Because I can't find that product on other sites" (45%),
"Recently released products" (9%),
"Limited items" (15%)
In other words, roughly 70% of people purchase cross-border e-commerce because they purchase products that are not available in their own country.
Succeed with the latest e-commerce? Succeed with the latest know-how? 100% impossible!
The essence of cross-border e-commerce marketing is nothing more and nothing less.
This blog is a cross-border e-commerce marketing blog that introduces the latest information and know-how that is useful for cross-border e-commerce marketing.
We will share the real situation in real words, such as the experiences, knowledge gained, and feelings of our overseas marketing department in their daily activities. We
hope that this will be helpful for entrepreneurs who are thinking about selling Japanese products online overseas, or for those in charge of new business planning.
Why do "influencer/KOL marketing" and "affiliate marketing" work so well overseas?
I will say it clearly.
In overseas, you have to pay high shipping fees to buy something bosnia and herzegovina whatsapp data so the hurdle to purchase is much higher than in Japan. Especially since it is made in a place with different lifestyles and cultures.
"Don't buy anything you don't know much about"
Generally, when people decide to buy something, they always consider the following before making the decision :
Awareness → Interest → Understanding → Comparison → Purchase
There are steps to this.
It is impossible to go from awareness to immediate purchase. This step can be said to apply to all purchases overseas.
Ignoring this step and doing online advertising (Google or SNS) may generate awareness, but it is said that it is difficult to appeal to interest and understanding through commercial advertising. In order
to lead to a purchase through advertising alone, it is assumed that consumers are already aware of the product knowledge and brand value .
Ignoring activities to convey product knowledge and brand value and asking a company to advertise is like throwing money down the drain.
The essence of cross-border e-commerce marketing is "buying products because they cannot be purchased in our own country" - 70%
70% buy it because it is a product that cannot be purchased in their home country
Below are the results of a survey of 1,000 customers from our company's own e-commerce site, which has overseas sales of over 1 billion yen.
"Because I can't find that product on other sites" (45%),
"Recently released products" (9%),
"Limited items" (15%)
In other words, roughly 70% of people purchase cross-border e-commerce because they purchase products that are not available in their own country.
Succeed with the latest e-commerce? Succeed with the latest know-how? 100% impossible!
The essence of cross-border e-commerce marketing is nothing more and nothing less.