Page 1 of 1

Position the page that converts the least

Posted: Sun Feb 16, 2025 8:36 am
by jsarmin
Let's take the example of an e-commerce site. Do you want to reference your categories and subcategories on the first page, on generic expressions? Build the right TITLE tags:

Your categories' TITLE tags start with the generic phrase;

Your product TITLE tags do not start with the generic phrase, or do not include it at all.

We mentioned the example of Butterfly armchairs. Here are some suggestions for optimized TITLE tags:

Categories: "Cheap Butterfly Chair - Sale / Purchase"

Products: "Papillo Black AA cotton - Butterfly armchair" or "Papillo Black AA cotton - Garden furniture"

Internal linking also plays an important role : reducing afghanistan phone number data the depth level and increasing the number of links to pages that you consider strategic limit the risk of SEO cannibalization. For example, to further avoid the risk of cannibalization, the product page must host one or more links to the category page with which it is associated, to strengthen its popularity. This way, you prevent it from taking over.

Respect the fundamentals of SEO
Understanding the risk of cannibalization only reminds us of the importance of respecting the fundamentals of natural referencing: working on a distinct expression on each URL, with unique and original content.

You thus avoid the risks of destabilizing your referencing and the threats of penalties in the event of updates targeting "borderline" practices.

All that remains for me is to wish you good luck with your SEO.