What is Helpful Content Update? Beware of useless content sites!

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On August 25, 2022, Google introduced a new algorithm, the Helpful Content Update.
Currently, it is only being introduced in English-speaking countries, and the timing of its application in Japan has not been announced.
However, sooner or later it will be applied to Japanese websites as well.
Here we have summarized the contents of the Helpful Content Update that you should take in preparation for it.


What is a Helpful Content Update?
According to the Google site "What creators need to know about Google's Helpful Content Update," the Helpful Content Update is:

"The goal is to reward content that gives visitors satisfaction and differentiate it from content that doesn't meet their expectations."

It is as follows.

It also says that to ensure your content ranks well, "follow Google's bangladesh whatsapp data previous advice and guidelines and create content for users, not search engines."

In other words, the two key points of a Helpful Content Update are to "create user-first content" and "not create search engine-first content."


The following four genres of content were likely to be affected by the Helpful Content Update during the testing phase:

Online learning materials
Arts & Entertainment
shopping
Technology
Sites in the above genres should be cautious when distributing content.

What is a Classifier System (AI)?
Helpful Content Updates uses an AI called Classifier.

This classifier AI is generally called a "classifier" and is a system that literally classifies various data.
The data to be classified can be multiple documents, multiple images, or various other things. It classifies "content" according to its characteristics such as type, nature, and lineage, and groups similar content together into several groups. According
to Google, the Helpful Content Update AI does not judge content as "useful" or "not useful," but rather judges it based on a gradation that quantifies its "level of usefulness."