Influencer Marketing: Useful Social Media Posting Techniques for This Summer

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Useful social media posting techniques for this summer
When you're working on your company's social media, do you ever find yourself wondering what kind of posts to make?

"I want to stand out from other people's posts, but I can't think of any ideas!"

We would like to introduce some "SNS posting techniques that will be useful this summer" to anyone who has these concerns .


1. Clarify the "grab, main point, and call to action"
A video post can be divided into three parts: beginning, middle, and end, and the role of each part can be defined as "grab , " "body," and "call to action."

Now let's look at each part in a little more detail.

[Hook]
For any post, it is important to first grab the user's armenia whatsapp data attention with a "hook." An attractive "hook" catches the user's eye and makes them take notice.

If it's a reel or short video, you'll include a catchy introduction, but what should you do if you're posting a photo?


The answer is to use carousels. A carousel is a post that consists of multiple photos, and you can move to the next slide by swiping right.

By adding a catchy element to the first photo, you can encourage users to swipe to the next one.

Grab Pattern
So, what exactly is an effective way to grab someone's attention?

Let's look at some examples.

• Problem-based　– In problem-based marketing, you raise a problem that your users may be experiencing. For example, a diet food brand could appeal to users who have recently become insecure about their body shape with the phrase, “I can no longer wear my favorite clothes.”

• Special/Limited　– A special/limited hook is something that grabs the user’s attention with a statement that makes it seem special, such as “I’ve got something special just for you!” or “I’m telling you the secret of XX!”

• Use popular background music　– Have you ever found yourself captivated by a video just because your favorite song was used as background music? Using popular background music is a great way to attract users.

• Eye-catching visuals　– Just as a beautifully displayed cake in a showcase makes you want to buy it on impulse, it is effective to use attractive visuals in your social media posts.

• Entertainment　– ​​Even posts that tend to be serious can be made more interesting by making them a bit more entertaining.

【main】
Next comes the main part of the post. This is where you provide a detailed explanation of the product. It's a good idea to include the product's effects and selling points.

Posting techniques that can be used for the "Main"

• Adjust the speed of your video　– Use time lapse to speed up your video and keep your audience engaged while keeping your message moving, or use slow motion to create a dramatic effect.

• Add text　– It is possible to add text to photos and videos. By putting your selling points into words, you can make them easier for users to understand.


• Include emojis　– Using emojis has been proven effective recently.