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Although micro-influencers have fewer followers than celebrities, their target audience is engaged and interacts with the content these content creators share. It is less expensive for a brand to collaborate with a micro-influencer than with a celebrity, and while the reach of a single collaboration is not as high, it is much more targeted.

Macro-influencers
Macro influencers who wield influence are those big stars who have hundreds of thousands, even millions of followers.

Working with this type of influencer makes it easier to reach a large number of people and associate your brand with big names. However, this involves costs, which sets the barrier too high for many businesses.

Working with celebrities isn't right for every brand, but the most cyprus phone number data effective strategies often seek to balance both types of influencers for maximum impact.

Nano-influencers
Although perhaps not talked about as much, there are also nano-influencers, those who have less than 1,000 followers but are in a very narrow niche with very high engagement.

Effective platforms and formats for influencer collaborations
When planning an influencer marketing strategy, you need to start thinking about the most effective way to reach your target audience through someone else.

Collaborations are done with influencers on different channels, and no two strategies should be the same. This helps to understand the most popular and effective platforms and formats that are used on each of them.

Let’s take a look at some of the most popular platforms where brands collaborate with influencers.