To generate direct purchases around a sale?

[jsarmin]

Also, having keywords in the URL plays a very minimal role in ranking. John Muller himself announced this a few years ago.


I wouldn't worry about keywords or words in a URL. In many cases, URLs aren't seen by users anyway.

The text in the meta description tag is not taken into account in the positioning criteria. However, this does not mean that it should be neglected!

It is an excellent lever for generating clicks from Internet users (CTR).

If your page's meta description is missing or not optimal to azerbaijan phone number data encourage clicks, optimize it with copywritten content that makes people want to click.

Just like the title, there is a recommended size. To avoid being truncated, write a meta description of 160 characters maximum or 920 pixels.

H1 TAG

Another very important tag in SEO, the H1 tag. Unlike the title, the H1 is displayed directly on the page.

As part of optimization, your current H1 may be too short or too long. It is also possible that it does not mention your main keyword.

So your job will be to optimize it.

It is, moreover, particularly interesting to differentiate it from the title. On many sites, the title and the H1 are identical. Which is not wise! Take advantage of this to diversify your semantics and include related keywords.