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Hey, Moz fans. My name is Ken. I’m the founder of a content marketing agency here in Seattle called Content Harmony , and we do a lot of content marketing projects where we use paid social to kick them off and get better traffic and results.
So I talked about that, this past year at MozCon , and egypt number data I want to do today is share some of those tactics with you and help you get started with getting your content out there with some paid traction and not just relying on your email outreach or maybe your own existing email newsletter and social following.
Especially for a lot of companies that are just starting out with content marketing, that audience development component is really important. A lot of people just don’t have a significant market share in their industry that subscribes to their newsletter. So it’s great to use paid social to reach new people, get them to your most important content projects, or even get them to your week-to-week blog content.
Social teaser content
So the first thing I want to start with is to go a little beyond your average image ad. A lot of social networks, especially Facebook, are promoting video a lot these days. You can use it to get a lot of engagementایک عام تصویری اشتہار کے ساتھ آپ کے مقابلے میں بہت کم. If you’ve logged into your Facebook feed recently, you’ve probably noticed that there are a lot of videos filling the feed, in addition to birth announcements. So as an advertiser, if you want to blend in well with that, using video as a teaser or sample for the content you’re creating is a great way to look natural and feel like you belong in a user’s feed.
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