Study your competitors' main markets

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On the other hand, low conversion rates from traffic coming from another country may mean that you need to localize your product, your site, or both, if you actually want to grow there.

Imagine you’re in the payment technology space and you’re competing with companies like Square. Based on the Geographic Distribution statistics in SEMrush Traffic Analytics , you can quickly see where your main competitor (in this case, Square) has a notable presence .

Let's say this company is doing very well in the US, Canada, Japan, Australia, and the UK. These would be Square's core markets , but you can (and should) dig deeper to see all the markets they're active in.

When you look at engagement metrics to see if those coming to poland telegram data Square's site are also engaged globally, some interesting insights emerge.



With Japan being one of the world's largest economies, you may feel compelled to enter it simply because your competitors are doing so.

You’ll also notice that the number of visits from Canada is high, while the bounce rate is comparatively low . This could be a sign that there’s a lot of consumer interest in that area, and that a business like yours could provide satisfaction in a different way. Keep in mind, however, that this could be a sign that consumers are already satisfied with the options available to them.

Next, you'll want to fully understand your chances (and, in the example, Square's chances) of finding a position and strategy in this market .