The most popular way to do this is to launch a so-called win-back campaign .
How to engage less active contacts
The three crucial factors for successful reengagement are timing , form and incentive .
The timing depends on your standard timing, so if you send emails every day, you should wait a few months at most, no longer. Ideally, personalized emails or periodic reengagement campaigns every three months are recommended for all inactive contacts.
The form of the reengagement message should be distinctive, making a noticeable change in the content. You could use various approaches, such as using different email templates or sending personalized messages .
Finally, inactive contacts often respond positively to malta phone number list incentives such as discounts or freebies , showing appreciation for your efforts to win them back and retain them.
If all attempts fail, it is recommended to permanently remove the contacts from your mailing list .
Cleaning your list is a very important part of email deliverability.
For your list to be considered “clean,” you need to remove contacts that have been inactive for a long time and reengage those who are consistently active.
Since in the previous paragraph we talked about how to re-engage contacts that still have business potential, now we will examine those that you should consider permanently removing from your lists. In particular, we can distinguish two segments:
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