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After All, It Fuels Their Revenue, Too. In , Google Basically Said, “uh, Yeah, Hey. We’re Going All In On Privacy, And w Solutions That Don’t Involve Third-party Cookies. We’d Love To Work With You On This. Let’s Shoot For — I Dunno, ?” Around That Time, It Launched What Became Known As The Google Privacy Sandbox — An “industry-wide Effort To Develop New Technology That Will Improve People’s Privacy Across The Web And Apps.

” Turmoil In Potential Cookie-free Solutions As Google Started The Work colombia phone number library In , Great Debates Arose With Groups Like Iab, Representing The Affected Industries, On How To Do Things. Delays Ensued. In , Google Said, “ok, We Get It. This Is Hard. So We’ll Delay Killing Third-party Cookies Until ” Meanwhile, Google Just Kept Doing Stuff.



It Tried New Technologies. It Experimented. Nobody In Advertising And Media Paid Attention, Or If They Did, They Didn’t Like It. So, Google Again Said, “ok, We’ll Delay It. But Come On, We’re Serious — Is It.” In , It Rolled Out The Solution To A Cookie-free World — A Clean Room Technology With Partner Vendors Like Habu And Liveramp.