You can check the number of searches for a keyword
You don't want to base your marketing on phrases that no one is typing. Such a tactic makes no sense at all - even if you manage to build the greatest possible visibility for them. Google's planner will tell you what the average monthly search volume for each word is.
You will also find information on how interest in specific phrases has changed over the last three months, as well as year-over-year. This is especially important if you sell products or services that are affected by seasonality.
However, remember not to focus solely on queries with very high search volume. These are usually general words that convert less well. So don't ignore long-tail phrases that have fewer searches but reflect user intent much better, which is worth using.
You will check the keywords of your competitors
Your marketing efforts will be most effective if they are better turkey telegram data than those of your competitors. Simple, right? But you need to start by learning the details of your competitors’ strategies. Google Ads Keyword Planner can help you with that.
The tool allows you to search for keywords based on a website address or a specific URL. This will help you find out what queries your competitors are focusing on, which will allow you to build an advantage over them.
CPC rates
The vast majority of ads created in the Google Ads system are billed in the PPC model, or Pay Per Click. In practice, this means that the advertiser pays only when a user clicks on a specific ad.
That's why the keyword planner provides information about the CPC (Cost Per Click) for each phrase. It's simply the rate you'll pay for a click on such an ad.
You can check the number of searches for a keyword
-
- Posts: 226
- Joined: Sat Dec 28, 2024 3:13 am