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Tracking this metric will help you identify areas for improvement in your efforts. marketing that works well. In addition, you will have the chance to identify the personalities, interests and specific traits benin phone number data of your customers.

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Lead to Customer Ratio
Once you start marketing, you will get many leads, but not all of them are qualified leads because some leads may not be interested in your products. or to have looked for something else.

However, qualified leads will be used to determine one important metric, which is the lead-to-customer ratio.

Meaning self-explanatory, this metric measures the percentage of leads that convert into paying customers. It helps evaluate the effectiveness of lead generation and lead growth strategies, highlighting areas for improvement.

In addition, this metric is ideal for comparing the effectiveness of each marketing channel, so that next time you can diversify your money to a different marketing channel.

Average profit per client
The main reason for starting your business. of e-commerce is to make profits from what you sell, so it's ideal to track the average profit you make from your customers.

Average profit per customer calculates the average revenue generated by each customer after accounting for costs and expenses.