Examine the depth of your site's key pages

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You can use Semrush's Site Audit tool to discover pages on a site that require more than 3 clicks to reach or are orphaned.


Find and fix keyword cannibalization issues
Redesigning a site's structure is a great opportunity to find and fix keyword cannibalization issues.

Too often, keyword cannibalization is explained as something that happens when you have more than one page on your site targeting the same keyword: one page cannibalizes the other's ability to rank and neither performs as well as it should.

But keyword cannibalization is all about intent, and it's when vietnam telegram data multiple pages target the same intent (and not necessarily the same keyword) that you have a problem.

You can use Semrush's Position Tracking tool and its "Cannibalization" report to spot these issues, and then learn how to fix them by checking out this guide .


When planning the structure of a new site, target the specific intent of a keyword on only one page. This will help you avoid cannibalization issues from arising.

Internal linking is essential for planning an effective site structure, and in case you're not sure what it is, it's the set of links that point from one page to another on your site.