Social Media Marketing KPIs

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Social media engagement is a great way to see if your content is really resonating with your audience. You can use this information to fine-tune your marketing campaigns and give your customers what they want.

Additionally, engagement will highlight which of your customers are most ready to be moved to your website sales funnel .

19. Shared Voice (SOV)
The market measure your company dominates in industry-wide conversations. Boost your SOV by creating strong brand partnerships and marketing collaborations .

20. Shared on social networks
Total number of shared content that people send to their networks denmark phone number data and connections (to the Internet).

In addition to these two KPIs, continue to track other social media engagement KPIs, such as:

Brand Mentions : How many people or companies tag you in their conversations
**Referral traffic: number of people who visit your website from your social networks (or even from other sites)
Sentiment: Engagement can be positive or negative. Sentiment marketing analytics metrics use machine learning to measure sentiment and present scores.
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