Some customers became so good at referring
Posted: Wed Feb 12, 2025 7:16 am
Mattress companies don’t have a lot of repeat customers, since most people only need a new mattress every few three to 10 years. Polysleep’s growth in Quebec was in part fueled by people recommending the mattress to their families and friends. To capitalize on the word of mouth, Polysleep launched a referral program. “I would much rather give you 50 bucks [for referring a friend] than give 200 bucks to Facebook and Google,” Jeremiah says.
people that Polysleep was able to funnel those advocates into its affiliate program. One of their customers is an interior designer, who makes an extra $2,000 per month recommending the mattress to her clients.
A woman stretching after waking up on a Polysleep mattress
Polysleep partners with FriendBuy to give customers $25 to $50 gift cards for malaysia phone number list referring friends and family. Polysleep
3. Invest in SEO
“It’s a bit like investing for your retirement plan,” Jeremiah says. “Don’t expect short-term returns, but over a couple of years you’re gonna end up drastically improving your odds of being able to gather first-party and zero-party data if you start investing from the get-go in a great content strategy.”
Polysleep’s strategy involved creating pages that ranked for keywords tied to certain geographic locations, like “best mattress store in Laval.” From there, it expanded to making content about its products and then more general topics related to sleep.
4. Produce memorable content for your audience
No matter what your content strategy is, Jeremy cautions business owners against relying too much on AI or keyword-stuffing articles. “I would much rather have 200 people on my website that are reading content that they do appreciate and potentially subscribe to my newsletter because they see value in this content than to have 2,000 of them that just bounce after an article and will never come back to my website,” Jeremiah says.
people that Polysleep was able to funnel those advocates into its affiliate program. One of their customers is an interior designer, who makes an extra $2,000 per month recommending the mattress to her clients.
A woman stretching after waking up on a Polysleep mattress
Polysleep partners with FriendBuy to give customers $25 to $50 gift cards for malaysia phone number list referring friends and family. Polysleep
3. Invest in SEO
“It’s a bit like investing for your retirement plan,” Jeremiah says. “Don’t expect short-term returns, but over a couple of years you’re gonna end up drastically improving your odds of being able to gather first-party and zero-party data if you start investing from the get-go in a great content strategy.”
Polysleep’s strategy involved creating pages that ranked for keywords tied to certain geographic locations, like “best mattress store in Laval.” From there, it expanded to making content about its products and then more general topics related to sleep.
4. Produce memorable content for your audience
No matter what your content strategy is, Jeremy cautions business owners against relying too much on AI or keyword-stuffing articles. “I would much rather have 200 people on my website that are reading content that they do appreciate and potentially subscribe to my newsletter because they see value in this content than to have 2,000 of them that just bounce after an article and will never come back to my website,” Jeremiah says.