Qibao’s opinion: Optimize basic engineering, web page titles and descriptions
Posted: Wed Feb 12, 2025 6:49 am
Web page titles and descriptions are very important basic optimization projects in SEO. Undesigned titles and descriptions are like simple and common store signs and are not that attractive. The cleverly modified titles and descriptions can differentiate them from others and increase users’ willingness to click!
What is a website title and description?
In fact, it is the Title (also called Title Tag) and Description in the website Meta.
The red box is what we often call the Title (webpage title), and office 365 database the black box is the Description (webpage description). The setting of TD is mainly to allow search engines and users to identify the theme and content of this page. In the following, we will use T and D as abbreviations.
Further reading:
Title tag and page title
SEO optimization of description tag (Meta Description)
Adjusting TD seems very simple. Now many websites also upload and maintain articles through the background, so it is also easy to adjust basic TD on the website management background. but! Adjusting TD also requires skills and experience accumulation, so from an optimization perspective, engineers will write TD that is more in line with search engines and user preferences based on different situations.
SEO-friendly web page title and description
A good web page title and description will directly affect the user's willingness to click!
When we manage a website carefully, we hope that every page can help users and bring traffic, so every T and D must be written carefully.
In order to balance SEO and user click intention, we recommend the following principles for writing web page titles or descriptions:
Each page should be unique
Page differentiation can increase the chances of each page being included, allowing users and search engines to more quickly identify the differences between pages, while also creating more diverse long-tail keywords .
Intersperse keywords appropriately
Do not force or repeat keywords in either T or D. Before writing the T and D, you can first collect a series of related phrases and use them in turn on different pages, and place important information or keywords at the beginning of the title and description to avoid being truncated due to word limit and users not being able to see the page topic at a glance.
Based on Qibao’s experience, we recommend that the title be configured as the most important keyword → the theme of this page → the brand word.
Be aware of the word limit
Title (webpage title) - For Google, the maximum length of a webpage title displayed in the search results is about 50-60 characters for English and about 30 characters for Chinese. However, the actual number of words displayed may vary depending on the device, browser, and other background environments used.
What is a website title and description?
In fact, it is the Title (also called Title Tag) and Description in the website Meta.
The red box is what we often call the Title (webpage title), and office 365 database the black box is the Description (webpage description). The setting of TD is mainly to allow search engines and users to identify the theme and content of this page. In the following, we will use T and D as abbreviations.
Further reading:
Title tag and page title
SEO optimization of description tag (Meta Description)
Adjusting TD seems very simple. Now many websites also upload and maintain articles through the background, so it is also easy to adjust basic TD on the website management background. but! Adjusting TD also requires skills and experience accumulation, so from an optimization perspective, engineers will write TD that is more in line with search engines and user preferences based on different situations.
SEO-friendly web page title and description
A good web page title and description will directly affect the user's willingness to click!
When we manage a website carefully, we hope that every page can help users and bring traffic, so every T and D must be written carefully.
In order to balance SEO and user click intention, we recommend the following principles for writing web page titles or descriptions:
Each page should be unique
Page differentiation can increase the chances of each page being included, allowing users and search engines to more quickly identify the differences between pages, while also creating more diverse long-tail keywords .
Intersperse keywords appropriately
Do not force or repeat keywords in either T or D. Before writing the T and D, you can first collect a series of related phrases and use them in turn on different pages, and place important information or keywords at the beginning of the title and description to avoid being truncated due to word limit and users not being able to see the page topic at a glance.
Based on Qibao’s experience, we recommend that the title be configured as the most important keyword → the theme of this page → the brand word.
Be aware of the word limit
Title (webpage title) - For Google, the maximum length of a webpage title displayed in the search results is about 50-60 characters for English and about 30 characters for Chinese. However, the actual number of words displayed may vary depending on the device, browser, and other background environments used.