Earned organically: Sometimes,
Posted: Wed Feb 12, 2025 6:43 am
Self-generated: Self-generated links are like voting for yourself, so sites that accept these types of submissions, like Yelp.com, won’t follow a link to your business’s website. Visitors are still sent to your website through this link, but the link doesn’t give authority to your domain from Yelp.com. You should only get authority from a website if they link to you themselves (what Google calls “editorially placed” links). Neither do-follow nor follow links are inherently good or bad in their own right.
They’re just created for different purposes, and it’s the misuse of follow links that can get you in trouble with Google. We’ll talk more about this in a later section titled “Avoiding Bad Fish: The Dangers of austria number data Google’s Link Scheme Guidelines.”
Motivated by Outreach: In many cases, people won't know about your content unless you tell them. These links are editorially placed by the site owner (not self-created), but the site owner was only made aware of your content because you reached out to them.
you get links without even asking. If you have a popular piece of content on your site that gets a lot of traffic, for example, people may link to it themselves because they find it valuable.
Since this tutorial is about actively pursuing link opportunities, we're going to focus on unstructured linked citation types one and two.
Articles
If your competitor is featured in an article by a local journalist or blogger, your outreach will focus on connecting with that author or publication for future link opportunities, rather than getting your competitor's exact link. This is because the article has already been written, so it's unlikely that the author will go back and edit their story just to include your link.
They’re just created for different purposes, and it’s the misuse of follow links that can get you in trouble with Google. We’ll talk more about this in a later section titled “Avoiding Bad Fish: The Dangers of austria number data Google’s Link Scheme Guidelines.”
Motivated by Outreach: In many cases, people won't know about your content unless you tell them. These links are editorially placed by the site owner (not self-created), but the site owner was only made aware of your content because you reached out to them.
you get links without even asking. If you have a popular piece of content on your site that gets a lot of traffic, for example, people may link to it themselves because they find it valuable.
Since this tutorial is about actively pursuing link opportunities, we're going to focus on unstructured linked citation types one and two.
Articles
If your competitor is featured in an article by a local journalist or blogger, your outreach will focus on connecting with that author or publication for future link opportunities, rather than getting your competitor's exact link. This is because the article has already been written, so it's unlikely that the author will go back and edit their story just to include your link.