The importance of 301 and 302 error pages for SEO
Posted: Wed Feb 12, 2025 6:39 am
The website status code is an important observation indicator that helps us understand whether the website is operating normally, such as the 404 web page error code we introduced before . In addition to 404, there are actually two very common website status codes: 301 & 302 redirects (commonly known as redirects), which are also the website status codes that we will pay special attention to when performing website SEO optimization.
Because it is so important, today I will introduce to you how 301 and 302 redirects work. What impact will it have on website SEO optimization? And how can we work with optimization ig database engineers to reduce the impact of redirects on optimization results?
Table of contents
What are 301 and 302 redirects?
How to understand 301 and 302 redirects (jumps)?
301, 302 redirects, when applicable
Consequences of Improper Use of 301 and 302
When to use 301 redirects
When to use 302 redirects
Recommended tools for redirection:
The importance of communicating with SEO engineers about web redirection
First of all, we need to understand what 301 and 302 redirects are.
301 Redirect (Permanently Moved) - The webpage has been permanently moved, that is, it permanently redirects to another webpage.
The page you requested has been permanently moved to a new page. For example, you may have originally wanted to access the page of http://www.seoseo.com.tw (a page using the Http protocol), and you will be automatically directed to the page of https://www.seoseo.com.tw (a page using the Https security protocol). For SEO purposes, this website code is used to notify search engine spiders that a page or website has been permanently moved to a new page.
302 Redirect (temporary move) - a web page is temporarily moved to another web page
302 redirection is actually a bit similar to 301. In actual observation, you will find that the website will automatically redirect to another URL. However, for search engines, since search engine spiders will continue to crawl the original URL location and index it, when a page or website has been moved, do not use this code to notify the search engine spider. Unless there is a temporary change, it is better to use 301 redirection for permanent and long-term changes.
Because it is so important, today I will introduce to you how 301 and 302 redirects work. What impact will it have on website SEO optimization? And how can we work with optimization ig database engineers to reduce the impact of redirects on optimization results?
Table of contents
What are 301 and 302 redirects?
How to understand 301 and 302 redirects (jumps)?
301, 302 redirects, when applicable
Consequences of Improper Use of 301 and 302
When to use 301 redirects
When to use 302 redirects
Recommended tools for redirection:
The importance of communicating with SEO engineers about web redirection
First of all, we need to understand what 301 and 302 redirects are.
301 Redirect (Permanently Moved) - The webpage has been permanently moved, that is, it permanently redirects to another webpage.
The page you requested has been permanently moved to a new page. For example, you may have originally wanted to access the page of http://www.seoseo.com.tw (a page using the Http protocol), and you will be automatically directed to the page of https://www.seoseo.com.tw (a page using the Https security protocol). For SEO purposes, this website code is used to notify search engine spiders that a page or website has been permanently moved to a new page.
302 Redirect (temporary move) - a web page is temporarily moved to another web page
302 redirection is actually a bit similar to 301. In actual observation, you will find that the website will automatically redirect to another URL. However, for search engines, since search engine spiders will continue to crawl the original URL location and index it, when a page or website has been moved, do not use this code to notify the search engine spider. Unless there is a temporary change, it is better to use 301 redirection for permanent and long-term changes.