B2B Sales Strategies: Best Practices to Increase Sales

[ahbappy8.5.2]

Many business leaders say they have a sales process, but when asked to outline it in detail, things get complicated.

As anachronistic as it may seem, not having a sales process outlined on paper is almost as good as not having one at all.

A well-structured sales process should feature the following elements:

e-mail
calls
CRM Updates
content that needs to be distributed
timescales associated with touchpoints
Once you have your map drawn, you can start tracking your venezuela phone number list sales process conversion rates and how each of these touchpoints impacts them.

The map can also be used to optimize the sales process over time.

For example, a specific email at a certain point in the process is not producing the desired results, so you may want to consider revising it .

This is the only way to optimize sales execution and achieve real improvements.

B2B Sales Strategies

Involving the experts
Let's be honest: we've all been on sales calls with reps who didn't add any value beyond the end goal of the sale.

If the company's goal is to create an extraordinary experience during the sales process, then involving experts and conducting a dedicated call will add a lot of value.

The three main actors of a perfect call are:

Sales Representative : The main point of contact with the customer is responsible for building rapport, understanding their needs and presenting the product or service
expert : a specialist with in-depth knowledge of the product or service offered, present during the call to answer technical or detailed questions
Account Manager o Customer Success Manager: è la persona che potrebbe lavorare con il prospect quando diventerà un cliente. Anche queste figure possono fornire una comprensione più dettagliata del modo in cui l’azienda lavora con i clienti.