Advocate Reward: Gift card

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Persona specifically selects their Advocates, sending out an email to their chosen high value subscribers. The Advocate must opt-in to the referral program before they receive an email with their personal referral link. Then, that link is shared, and all Friends who click that link will receive a discount off their purchase. The Advocate, in turn, is rewarded with a Tier 1 reward for the first conversion, and a Tier 2 reward for the next 2-23 conversions.

persona referral programpersona referral program

Advocate Reward: Gift card
Friend Incentive: Discount
Trigger: Friend makes a purchase
MUDWTR
Having a clear reward/incentive is crucial to achieving more conversions. MUD/WTR illustrates how that’s done with their “Give $10/Get $10” referral incentive. Advocates can easily text their friends their PURL, and both parties will receive $10 after the Friend makes their first purchase.

MUDWTR referral program

Advocate Reward: Account credit
Friend Incentive: Discount
Trigger: Friend makes a purchase
Sunbit
To get more partners onboard, Sunbit uses a referral program that rewards the Advocate with a $100 Amazon gift card. The Advocate can come across the referral widget on their mobile or desktop device, and from there they can either share their PURL through social channels, email, or copy-pasting it anywhere else. In this scenario, there isn’t an incentive for the friend — but after they start the application process and are verified, the Advocate will receive their reward.

sunbit referral program

Friend Incentive: N/A
Trigger: Friend signs up
Casper
Casper has a referral program that’s flexible to their product offerings, including an france phone number list incentive for mattress purchases, and pillow purchases. Anyone can become an Advocate by entering their email address, which will then generate a PURL. That link can be shared easily through email, messenger, or Facebook — or by copy-pasting it anywhere else. The Advocate will receive a gift card after the Friend makes a purchase, and the Friend will receive a discount on their order. The reward and incentive vary depending on the referral program.

casper referral program

Advocate Reward: Gift card
Friend Incentive: Discount
Trigger: Friend makes a purchase
Olaplex
Olaplex allows Advocates to share their referral link anywhere, after entering in their email address. Any Friend who uses their link will receive free shipping. After their order goes through, the Advocate is gifted a free product from Olaplex, and will continue to receive a free product for every new customer that makes a purchase from the Advocate’s link.