Why SEO Remains Essential in 2025
Posted: Tue Feb 11, 2025 10:43 am
To start the year off on the right foot, I bring you some essential content: how SEO is changing and why it remains essential amid the transformations in digital marketing.
SEO in 2025: What's Next?
SEO remains a central piece for companies looking to attract new line database customers. But 2025 is already starting to bring important changes. Google, the leader in search, has been making updates at a rapid pace, almost monthly, to improve its results and compete with tools that are gaining attention, such as SearchGPT , from OpenAI.
Among the most notable new features is the generative AI integrated into Google. Now, when searching for something, the user can access more complete answers, where Google combines information from multiple sources and presents a direct summary. This format helps to find quick answers without having to open so many links. In addition, it is now possible to interact with the tool in a conversational format, which changes the search experience and brings Google closer to what tools like ChatGPT offer.
SEO in 2025: What's Next?
SEO remains a central piece for companies looking to attract new line database customers. But 2025 is already starting to bring important changes. Google, the leader in search, has been making updates at a rapid pace, almost monthly, to improve its results and compete with tools that are gaining attention, such as SearchGPT , from OpenAI.
Among the most notable new features is the generative AI integrated into Google. Now, when searching for something, the user can access more complete answers, where Google combines information from multiple sources and presents a direct summary. This format helps to find quick answers without having to open so many links. In addition, it is now possible to interact with the tool in a conversational format, which changes the search experience and brings Google closer to what tools like ChatGPT offer.