Email CTAs to encourage shopping
Posted: Tue Feb 11, 2025 10:06 am
In email marketing, every email should serve a purpose. There’s always something you want the recipient to do after reading the content. For ecommerce businesses, that typically involves getting shoppers to visit your online store, use a promo, or sign up for an exclusive offer.
But you can’t just leave your recipients to decide on what to do after reading your message. If you want your email campaigns to truly succeed, you need to use a call to action, or email CTA, to lead your readers in the right direction.
In this article, you’ll learn what a call to action is in an email, how they work, and why they’re effective. You’ll also see several good examples of real-life email CTAs that work, and get a few bonus tips on crafting your own CTAs for your business.
Omnisend gives you access to professionally-designed templates that make your email CTAs easy to see and act on. Start free.
What is a call to action (CTA) in an email?
A call to action is a statement that convinces people to take a specific action, like buying a product or signing up for a service. It must be concise and direct enough to influence your reader’s next step.
In emails, these statements appear as distinct buttons or hypertext links. Readers that click on them are led to a page that enables them to complete the action you want them to take.
How does email CTA work?
Unlike transactional emails, marketing emails are only effective if recipients eventually end up completing a purchase. They will do just that if faced with a compelling call to action.
Email CTAs work by telling people what to do next. They are strategically placed where readers would typically ask “What now?” These buttons or links answer that question directly. Most importantly, they encourage your readers to quickly act on what your email content has convinced them to do.
For example, consider that your goal for your email marketing campaign is to drive sales for a specific product. Your email copy should describe the product and the benefits of owning it. You might even include testimonials from previous customers. But what will drive customers to action is your CTA button, which might say “Order now,” “Yes, I want one!,” or ”Buy at 20% off.”
When clicked, the button leads them to the product page where they can quickly add it to their cart and check out. Without this CTA, readers will be left to decide what to do next, and it probably won’t involve visiting your site to complete a purchase.
Call to Action phrases
Calls to action need to be clear and compelling, especially in ecommerce marketing where the right CTA can be the main driver of revenue.
Here are a few different types of CTAs and examples of phrases that get clicked:
Email CTAs to encourage product purchase
Shop now
Order now, get 50% off
Buy it now
Add to cart now
Yes! I want one
Shop our bestsellers
Get the style you want
Check the new collection
View personalized venezuela phone number list recommendations
Shop my style
Email CTAs for customer feedback
Take the survey
Leave a review
Complete a 2-minute survey
Let us know how we did
Yes, I’ll share my experience
Email CTAs for exclusive offers
Shop at 30% off
Get free shipping
Reveal my mystery coupon
Claim my birthday gift
Call to Action examples
Here are a few email CTA examples from real-life brands to inspire you as you write your call to action phrases for your next campaign:
This call to action example from reMarka
But you can’t just leave your recipients to decide on what to do after reading your message. If you want your email campaigns to truly succeed, you need to use a call to action, or email CTA, to lead your readers in the right direction.
In this article, you’ll learn what a call to action is in an email, how they work, and why they’re effective. You’ll also see several good examples of real-life email CTAs that work, and get a few bonus tips on crafting your own CTAs for your business.
Omnisend gives you access to professionally-designed templates that make your email CTAs easy to see and act on. Start free.
What is a call to action (CTA) in an email?
A call to action is a statement that convinces people to take a specific action, like buying a product or signing up for a service. It must be concise and direct enough to influence your reader’s next step.
In emails, these statements appear as distinct buttons or hypertext links. Readers that click on them are led to a page that enables them to complete the action you want them to take.
How does email CTA work?
Unlike transactional emails, marketing emails are only effective if recipients eventually end up completing a purchase. They will do just that if faced with a compelling call to action.
Email CTAs work by telling people what to do next. They are strategically placed where readers would typically ask “What now?” These buttons or links answer that question directly. Most importantly, they encourage your readers to quickly act on what your email content has convinced them to do.
For example, consider that your goal for your email marketing campaign is to drive sales for a specific product. Your email copy should describe the product and the benefits of owning it. You might even include testimonials from previous customers. But what will drive customers to action is your CTA button, which might say “Order now,” “Yes, I want one!,” or ”Buy at 20% off.”
When clicked, the button leads them to the product page where they can quickly add it to their cart and check out. Without this CTA, readers will be left to decide what to do next, and it probably won’t involve visiting your site to complete a purchase.
Call to Action phrases
Calls to action need to be clear and compelling, especially in ecommerce marketing where the right CTA can be the main driver of revenue.
Here are a few different types of CTAs and examples of phrases that get clicked:
Email CTAs to encourage product purchase
Shop now
Order now, get 50% off
Buy it now
Add to cart now
Yes! I want one
Shop our bestsellers
Get the style you want
Check the new collection
View personalized venezuela phone number list recommendations
Shop my style
Email CTAs for customer feedback
Take the survey
Leave a review
Complete a 2-minute survey
Let us know how we did
Yes, I’ll share my experience
Email CTAs for exclusive offers
Shop at 30% off
Get free shipping
Reveal my mystery coupon
Claim my birthday gift
Call to Action examples
Here are a few email CTA examples from real-life brands to inspire you as you write your call to action phrases for your next campaign:
This call to action example from reMarka