Monitor Your Most Important Customer Cohorts
Posted: Tue Feb 11, 2025 9:01 am
Morgan EarlySenior Manager of Content and Communications, Searchspring
Morgan is a Minnesota native who now makes her home in San Antonio Texas. She has a BS degree in Broadcast Journalism and Master’s degree in Mass Communication. Morgan has worked for over a decade in marketing with an emphasis in digital and content.
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Eric Davis
2 minute read
monitor-your-most-important-customer-cohorts
Monitor Your Most Important Customer Cohorts
With the new ability to subscribe to specific cohorts using email in Repeat Customer Insights, it opens up a lot of ways to monitor your customer’s performance. For example:
Typical Shopify store with spikes in the winter holiday season
Subscribe to the November and December cohorts each year. Then watch how long it takes for them to come back and buy again, compare their repurchase rate to regular customers, etc.
Launch a major rebranding
Subscribe to the cohort before, the cohort 12 months before, and the cohort the rebranding was launched. Compare their Month 1, Month 2, and Month 3 performance to see if the rebranding is working with new customers compared to the past.
Morgan is a Minnesota native who now makes her home in San Antonio Texas. She has a BS degree in Broadcast Journalism and Master’s degree in Mass Communication. Morgan has worked for over a decade in marketing with an emphasis in digital and content.
Related Resources
The latest guides, advice, and insights from the experts
Special thanks to our friends at Searchspring for their insights on this topic.
Search articles...
FOLLOW ON SOCIAL
6K
12K
5K
1K
1K
LISTEN TO THE PODCAST
GROWING GLOBAL PODCAST
eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes
TRENDING POSTS
The Best Order Fulfillment Companies For Ecommerce 2025
How To Accurately Value Your Ecommerce Business In 2025: A Founder’s Guide
10+ Best Wholesale Suppliers In The USA For 2025
Website Traffic Crisis 2025: AI Search Revolution & 4 Ways To Future-Proof georgia phone number list Your Store
How To Evaluate The Worth Of An Ecommerce Business In 2025
TikTok Shop Strategies: Mastering The Fastest-Growing Platform
TRUSTED PARTNERS
SendBird
Sell like magic with new AI Tools
Shopify Checkout
Shopify Partners
by
Eric Davis
2 minute read
monitor-your-most-important-customer-cohorts
Monitor Your Most Important Customer Cohorts
With the new ability to subscribe to specific cohorts using email in Repeat Customer Insights, it opens up a lot of ways to monitor your customer’s performance. For example:
Typical Shopify store with spikes in the winter holiday season
Subscribe to the November and December cohorts each year. Then watch how long it takes for them to come back and buy again, compare their repurchase rate to regular customers, etc.
Launch a major rebranding
Subscribe to the cohort before, the cohort 12 months before, and the cohort the rebranding was launched. Compare their Month 1, Month 2, and Month 3 performance to see if the rebranding is working with new customers compared to the past.