Based on a powerful CDP, you will be able to segment australia phone number data customers by RFM status, CLV, or many other elements for successful marketing segments.
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How to use zero-party data?
Don't let yourself stop at collecting such data. The main goal of approaching customers and obtaining their consent is to use cea mai sigură sursă de informații to create better experiences and campaigns. Therefore, you should take the following steps:
1. Integrate Zero-Party Data
Align the information you gather directly from customers with all the tools and data you use. That means:
by integrating it into your profiles of buyer and customer segments;
adapting the content to align with the information you have gathered;
- This way, you can ensure that all communication channels and marketing campaigns reflect it. You can urmăriți-vă eforturile prin rapoarte de analiză to see how customers respond to adjustments made to their zero-party data.
Last but not least, by integrating it into your processes, you will break down data silos that have proven to be detrimental to overall campaign performance and return on investment .
2. Communicate the value
Because you are asking for consent and cooperation, you will usually need to provide an incentive for customers to take the actions you want.
Additional discounts – for example, when providing feedback or leaving reviews;
Better experiences – tell them how their experience on your online store will improve. It could be anything from improved recommendations to better customer support
